AB Tasty

Description

A conversion rate optimization platform offering A/B testing, personalization, and user experience optimization tools.

AB Tasty is a comprehensive conversion rate optimization platform that provides A/B testing, multivariate testing, personalization, and user experience optimization capabilities. The platform enables businesses to test different versions of their websites and applications, personalize user experiences based on segments, and optimize conversion funnels through data-driven experimentation. AB Tasty stands out with its focus on both technical and non-technical users, offering a visual editor for easy test creation alongside advanced features for developers. The platform is particularly strong in personalization and targeting capabilities, making it valuable for e-commerce and enterprise customers.

Key Applications

Conduct A/B and multivariate testing
Personalize user experiences across channels
Optimize conversion rates and funnels
Test landing pages and user journeys
Implement targeted content and offers
Run server-side experiments

Who It’s For

AB Tasty is designed for e-commerce businesses, enterprise companies, digital marketers, product teams, and agencies that need sophisticated testing and personalization capabilities at scale.

Pros & Cons

Pros	Cons
✔️ Excellent personalization capabilities	✖️ Enterprise pricing not transparent
✔️ Strong e-commerce optimization features	✖️ May be overkill for simple A/B testing
✔️ Good balance of technical and non-technical tools	✖️ Learning curve for advanced personalization
✔️ Comprehensive targeting and segmentation	✖️ Limited session recording capabilities
✔️ Valuable for enterprise-scale optimization	✖️ Integration can be complex for some systems

Pros	Cons
✔ Very beginner-friendly	✖ Limited backlink data compared to Ahrefs
✔ Clean interface	✖ Less feature depth than Semrush
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus Optimizely: More focused on personalization and e-commerce
Versus VWO: Stronger enterprise features and targeting
Versus Google Optimize: More advanced personalization capabilities
Versus testing tools: Combines experimentation with personalization

Bullet Point Features

A/B testing and multivariate testing
Visual editor and code editor
Advanced personalization engine
Audience segmentation and targeting
Conversion rate optimization
E-commerce optimization features

Try It Now

Disclosure

All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.

Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sarah Mitchell

GrowthWave Agency