Apollo.io

Description

An AI-driven sales intelligence & engagement platform for finding leads, automating outreach, and closing deals.

Apollo.io offers a massive B2B contact database (210M+ contacts) with enrichment, filters, and intent data to help sales teams find ideal prospects. It also supports multichannel outreach (email, calls, LinkedIn) with automation, sequence building, and analytics to streamline prospecting workflows.

Key Applications

B2B Contact Database: Access a comprehensive database of over 265 million verified contacts and 35 million companies globally.
Sales Engagement: Utilize multi-channel outreach tools, including email, phone, and LinkedIn, with automation and sequencing capabilities.
AI-Powered Insights: Leverage AI to automate research, scoring, outreach, and more, enhancing productivity and personalization.
CRM Integration: Sync seamlessly with popular CRM platforms like Salesforce, HubSpot, and Pipedrive for streamlined workflows.
Chrome Extension: Find and verify emails and phone numbers directly from LinkedIn, Gmail, and other platforms using the Apollo Chrome Extension.

Who It’s For

Apollo.io is designed for B2B sales teams, including Sales Development Representatives (SDRs), Account Executives (AEs), marketers, and recruiters. It's ideal for organizations seeking to enhance their lead generation, outreach, and conversion processes through data-driven insights and automation.

Pros & Cons

Pros	Cons
✔ Huge, enriched B2B contact database with filters.	✖ Data accuracy can vary—some users report high bounce rates.
✔ Multichannel outreach + automation (email, calls, LinkedIn).	✖ Freemium version has limited capabilities.
✔ Analytics, scoring, CRM integration, intent signals.	✖ Learning curve for setting up complex sequences.

Pros	Cons
✔ Very beginner-friendly	✖ Limited backlink data compared to Ahrefs
✔ Clean interface	✖ Less feature depth than Semrush
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus ZoomInfo: Apollo.io offers a more cost-effective solution with a broader range of features, including AI-powered outreach and CRM integration, compared to ZoomInfo's focus on data access.
Versus Lusha: While Lusha provides contact information, Apollo.io delivers a comprehensive platform with advanced filtering, enrichment, and automation tools, offering greater value for sales teams.
Versus LinkedIn Sales Navigator: Apollo.io combines a vast contact database with multi-channel outreach capabilities, whereas LinkedIn Sales Navigator primarily focuses on LinkedIn-based prospecting.

Bullet Point Features

Access to over 265 million verified contacts and 35 million companies.
Multi-channel outreach with email, phone, and LinkedIn integration.
AI-powered insights for personalized messaging and automation.
Seamless CRM integration with platforms like Salesforce and HubSpot.
Chrome Extension for on-the-go prospecting and contact verification.
Advanced filtering options for targeted lead generation.
Real-time data enrichment and validation.
Customizable email sequencing and automation workflows.
Comprehensive analytics and reporting tools.
Free plan available with limited features.

Try It Now

Disclosure

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Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sarah Mitchell

GrowthWave Agency