AppFolio Property Manager is a cloud-based property management software for landlords and property management companies to automate leasing, accounting, maintenance, and resident communications.
AppFolio is cloud property management software that runs accounting, leasing, maintenance and resident communication in one platform, now marketed as the AppFolio Performance Platform. Residential Core is $1.49 per unit a month with a 50-unit minimum, Plus $3.20 and Max $5.00. Minimum spend applies, and AppFolio sells through demos and quotes.
The bottom line
The operational backbone for mid-to-large property management firms that need one platform to run leasing, accounting, and maintenance at scale.
6.9
Our score
6.9 / 10
Conversion Gems editorial verdict
From $1.49/unit/mo (50-unit minimum)
Features8/10
8 - accounting, leasing, maintenance, inspections, portals and an AI assistant; Max adds a leasing CRM and read/write API.
Value6/10
6 - per-unit pricing is competitive for large portfolios but minimum spend floors and add-on fees make it expensive for sub-100-unit operators.
Ease of use6/10
6 - feature-rich but requires meaningful onboarding and training; not a plug-and-play solution.
Ecosystem7/10
7 - standard integrations on Core, read-only API on Plus, read/write API on Max; solid but less open than some competitors.
Support7/10
7 - standard support on Core, enhanced support on Plus, dedicated customer success manager on Max.
Community ratings
4.1/ 5 aggregate · across 3 sources
G2
4.61,000+ reviews
Capterra
4.51,800+ reviews
Trustpilot
2.4760+ reviews
Third-party ratings shown verbatim; aggregate weighted by review volume.
What it really is
AppFolio Property Manager (now the AppFolio Performance Platform): cloud property management software for residential, commercial and community association portfolios in the US.
Our take
AppFolio covers the core jobs of a property manager in one system: property accounting, marketing and leasing, work orders, inspections and resident and owner portals, plus its Realm-X AI assistant. Pricing is per unit with a 50-unit minimum and a minimum spend, so it suits established management companies more than small landlords.
Why we rate it
AppFolio's depth of automation — AI-powered leasing follow-up, owner draw management, maintenance scheduling, and integrated screening — makes it the productivity multiplier for firms aiming to grow headcount-efficiently past 200 units.
The catch
Minimum spend and unit minimums apply, so small portfolios pay more than the per-unit rate suggests. Final prices come from a quote, and value-added services are extra.
Best for
Property management companies with 50 or more units
Firms that want accounting, leasing and maintenance in one system
Operators who want AI help with leasing and resident messages
Not good for
Landlords with fewer than 50 units (Core has a 50-unit minimum)
Teams that want to start without a sales call or quote
Portfolios outside the United States
Friction report
Time to value
Slow: data migration, onboarding configuration, and staff training are required before the platform delivers full value — expect weeks, not days.
Scale breakpoint
Moving from Core to Plus or Max more than doubles the per-unit rate, and each plan has its own minimums.
Walled garden
Moderate: tenant and owner portals, workflows, and reporting live entirely inside AppFolio; data export exists but switching costs are high once residents and owners are onboarded.
AppFolio pricing
Plan
Price
What's added
Core (residential)
$1.49 per unit/month, 50-unit minimum
Property accounting and reports, marketing and leasing, work orders, inspections, communication, standard integrations, Realm-X Assistant, standard support
Plus (residential or commercial)
$3.20 per unit/month
Affordable and student housing, advanced budgeting, custom fields, Realm-X Flows, premium integrations, read-only API, enhanced support
Per-unit rates from the price data AppFolio publishes on its pricing page, checked 3 October 2026. The visible plan cards ask for a quote and say minimum spend and unit minimums apply. Optional value-added services cost extra.
A look inside
Frequently Asked Questions
AppFolio's pricing data lists residential Core at $1.49 per unit a month (50-unit minimum), Plus at $3.20 and Max at $5.00 per unit a month. Minimum spend applies, and AppFolio gives the final price in a quote (checked 3 October 2026).
AppFolio is cloud property management software for residential, commercial and community association portfolios in the US, covering accounting, leasing, maintenance and resident communication.
Yes. Core has a 50-unit minimum and a minimum spend; Plus and Max also have minimum spend and unit requirements.
AppFolio doesn't advertise a free trial. It offers a free demo and a quote.
AppFolio Property Manager alternatives
Other property tools:
Stessa: Bookkeeping, reporting and rent collection for landlords and property investors.
Buildium: Property management software often compared with AppFolio for residential portfolios.
CallMax: Resident communication and answering service for multifamily property managers.
