#SocialListening #BrandMonitoring #Analytics
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Awario
Description
Awario is an AI-powered social listening and web monitoring tool designed to track brand mentions, analyze sentiment, monitor competitors, and discover influencers across social media platforms, news sites, blogs, forums, and the web.
Awario provides comprehensive insights into what people are saying about your brand, competitors, and industry online. It uses advanced algorithms to find mentions across a vast array of sources, offering real-time data for reputation management, market research, content strategy, and lead generation. Users can set up alerts for keywords, track sentiment, identify key influencers, and uncover sales opportunities.
Key Applications
- Brand Monitoring: Track every mention of your brand or products across social media, news, blogs, and the entire web to manage reputation and understand public perception.
- Competitor Analysis: Monitor competitor activities, product launches, and customer feedback to gain strategic advantages and identify market gaps.
- Influencer Discovery: Find relevant influencers in your niche based on their reach and engagement to optimize marketing campaigns.
- Market Research: Gather insights into industry trends, customer needs, and emerging topics by analyzing discussions and conversations online.
Who It’s For
Marketing teams, PR professionals, small to medium-sized businesses (SMBs), agencies, and individual entrepreneurs looking for an affordable yet powerful social listening solution to manage online presence and gather competitive intelligence.
Pros & Cons
How It Compares
- Versus Brand24: Awario often offers a more budget-friendly entry point for similar core social listening functionalities, though Brand24 may provide more robust reporting customization for some users.
- Versus Mention: Awario distinguishes itself with strong influencer discovery capabilities and a broader web crawl, while Mention is highly regarded for its real-time alerts and easy-to-use interface, often favored by PR professionals.
Bullet Point Features
- Real-time Mention Tracking: Monitor mentions across social media, blogs, news, web, and forums as they happen. Sentiment Analysis:
- Automatically categorize mentions as positive, negative, or neutral to gauge public perception.
- Influencer Marketing: Identify top industry influencers and their engagement metrics for outreach.
- Competitor Monitoring: Track competitor activity, brand perception, and share of voice.
- Boolean Search: Create highly specific monitoring queries for precise results.
- Alerts & Reporting: Receive instant notifications and generate comprehensive reports for analysis.
Disclosure
All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.
Reviews from Our Users
8.07.2021
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"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."
Tom W.
Marketing Manager
06/10/2025
"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''
Alex Carter
Freelancer
03/09/2025
"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."
Ryan Blake
SaaS Consultant
12/08/2025
"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."
Sarah Mitchell
GrowthWave Agency
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