Brand24

Description

Brand24 is a comprehensive social listening tool that monitors mentions of your brand, products, or keywords across the internet, social media, news sites, blogs, and forums.

Brand24 offers robust social media monitoring and analytics, allowing users to track online discussions about specified keywords in real-time. It aggregates mentions from various sources, including major social media platforms, news outlets, blogs, and review sites. The platform provides detailed analytics on mention volume, sentiment analysis, influence score, and geographic distribution, enabling informed decision-making for marketing, PR, and customer service teams. Its intuitive dashboard and customizable alerts ensure users stay ahead of public perception and respond promptly to critical feedback or opportunities.

Key Applications

Reputation Management: Monitor online sentiment and discussions to protect and enhance your brand's image across all digital channels.
Marketing Campaign Tracking: Measure the effectiveness and reach of marketing campaigns by tracking mentions and engagement related to specific hashtags or keywords.
Customer Insights: Understand customer opinions, identify pain points, and discover trending topics relevant to your industry or products by analyzing public discourse.

Who It’s For

Brand24 is ideal for marketing agencies, PR professionals, small to medium-sized businesses, e-commerce brands, and entrepreneurs who need to actively monitor their online presence, manage brand reputation, track campaign performance, and gain actionable insights from social media and web conversations.

Pros & Cons

Pros	Cons
✔️ Comprehensive coverage of online sources, including social media, news, blogs, and forums.	✖️ Initial setup for keywords can be complex, requiring careful configuration to avoid irrelevant data.
✔️ Strong sentiment analysis capabilities, helping accurately gauge public perception of your brand.	✖️ The user interface, while functional, could be more modern and intuitive for new users.
✔️ Real-time alerts and detailed reports provide actionable insights for quick response and strategic planning.	✖️ Pricing tiers can become expensive for extensive monitoring needs or large teams.

Pros	Cons
✔ Very beginner-friendly	✖ Limited backlink data compared to Ahrefs
✔ Clean interface	✖ Less feature depth than Semrush
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus Mention: Brand24 often provides more in-depth sentiment analysis and a broader range of data sources, particularly strong in news and blog monitoring, while Mention is highly regarded for its real-time alerts and user-friendly interface for simpler brand tracking.
Versus Sprout Social: Brand24 specializes purely in social listening and brand monitoring, offering deeper analytics in this niche. Sprout Social, while including social listening, is a broader social media management platform encompassing publishing, engagement, and CRM functionalities.

Bullet Point Features

Real-time Mention Monitoring: Track keywords, brands, and competitors across social media, news sites, blogs, forums, and review sites.
Sentiment Analysis: Automatically categorize mentions as positive, negative, or neutral to gauge public perception.
Influence Score: Identify key influencers and opinion leaders discussing your brand.
Alerts & Notifications: Receive instant notifications for critical mentions, high-volume discussions, or negative sentiment spikes.
Data Export & Reporting: Generate comprehensive reports with customizable metrics for presentations and insights.

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Disclosure

All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.

Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sarah Mitchell

GrowthWave Agency