Brevo

Description

Marketing automation and email/SMS platform with workflows, transactional emails, and CRM features.

Brevo is a versatile, budget-friendly tool for email, SMS, and chat campaigns. It’s well-suited for small to mid-sized businesses that want multi-channel automation without breaking the bank.

Key Applications

Transactional & Marketing Email Sending: Manages both bulk marketing campaigns and individual transactional emails (e.g., order confirmations, passwords) from a single platform.
SMS Marketing Integration: Provides native SMS marketing capabilities, allowing users to run standalone SMS campaigns or integrate them into multi-channel automation workflows alongside email.
Marketing Automation & CRM: Enables creation of basic to intermediate automation sequences (e.g., welcome series, lead nurturing) and includes a built-in CRM for contact management and deal tracking.
Specific Workflow: An e-commerce store triggers an abandoned cart email; if no purchase occurs within 6 hours, the system automatically sends a follow-up SMS with a discount code to recover the sale.

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Who It’s For

This platform is designed for small to medium-sized businesses, e-commerce stores, and startups seeking a cost-effective, all-in-one marketing suite. It solves the problem of managing separate providers for email, SMS, and chat by consolidating these channels into a single, affordable platform. The primary buyer persona is a Growth Marketer or Small Business Owner needing a scalable solution to execute multi-channel campaigns without a large budget.

Pros & Cons

Pros	Cons
✔ Affordable pricing with flexible plans	✖ Limited advanced features
✔ Email + SMS + chat support	✖ Email templates can feel basic
✔ User-friendly design	✖

Pros	Cons
✔ Very beginner-friendly	✖ Limited features compared to Others
✔ Clean interface	✖ Less feature depth than others
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus Mailchimp: Brevo wins on price and value, offering more generous sending limits, built-in SMS, and a transactional email API at a lower cost, whereas Mailchimp has stronger brand recognition and template design.
Versus ActiveCampaign: It differentiates with its strong multi-channel focus (email + SMS + chat) and affordability, while ActiveCampaign offers significantly more advanced automation and CRM features.
Versus Twilio/SendGrid: Its competitive advantage is combining transactional and marketing email with other channels in a user-friendly interface, unlike the developer-centric, API-first approach of Twilio/SendGrid.

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Bullet Point Features

Unified platform for email, SMS, and chat
Marketing automation workflow builder
Built-in CRM and transaction-specific email API
Advanced segmentation and landing page creator
Generous free plan with daily sending limits

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Frequently Asked Questions

Find quick answers about this tool’s features, usage ,Compares, and support to get started with confidence.

What is Brevo and what is it used for?

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Brevo is an all-in-one marketing platform that helps businesses manage email campaigns, SMS marketing, chat, CRM, and marketing automation from a single dashboard.

Who should use Brevo?

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Small business owners, marketers, and e-commerce teams can benefit. It’s ideal for anyone who wants to engage customers, nurture leads, and run multi-channel campaigns effectively.

How does Brevo simplify email marketing?

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Brevo offers drag-and-drop email editors, automation workflows, audience segmentation, and analytics, making email campaigns easy to design and track.

Can Brevo handle SMS and multi-channel communication?

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Yes. Users can send SMS, create chat campaigns, and integrate emails with CRM, ensuring consistent messaging across channels.

Why choose Brevo over other marketing platforms?

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Brevo combines email, SMS, CRM, and automation in one affordable platform, allowing businesses to manage marketing campaigns efficiently without multiple tools.

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Disclosure

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Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

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Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

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Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

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Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

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Sarah Mitchell

GrowthWave Agency