Brevo (formerly Sendinblue)
Description
Key Applications
- Transactional & Marketing Email Sending: Manages both bulk marketing campaigns and individual transactional emails (e.g., order confirmations, passwords) from a single platform.
- SMS Marketing Integration: Provides native SMS marketing capabilities, allowing users to run standalone SMS campaigns or integrate them into multi-channel automation workflows alongside email.
- Marketing Automation & CRM: Enables creation of basic to intermediate automation sequences (e.g., welcome series, lead nurturing) and includes a built-in CRM for contact management and deal tracking.
- Specific Workflow: An e-commerce store triggers an abandoned cart email; if no purchase occurs within 6 hours, the system automatically sends a follow-up SMS with a discount code to recover the sale.
Who It’s For
Pros & Cons
How It Compares
- Versus Mailchimp: Brevo wins on price and value, offering more generous sending limits, built-in SMS, and a transactional email API at a lower cost, whereas Mailchimp has stronger brand recognition and template design.
- Versus ActiveCampaign: It differentiates with its strong multi-channel focus (email + SMS + chat) and affordability, while ActiveCampaign offers significantly more advanced automation and CRM features.
- Versus Twilio/SendGrid: Its competitive advantage is combining transactional and marketing email with other channels in a user-friendly interface, unlike the developer-centric, API-first approach of Twilio/SendGrid.
Bullet Point Features
- Unified platform for email, SMS, and chat
- Marketing automation workflow builder
- Built-in CRM and transaction-specific email API
- Advanced segmentation and landing page creator
- Generous free plan with daily sending limits
Frequently Asked Questions
Find quick answers about this tool’s features, usage ,Compares, and support to get started with confidence.
Brevo, formerly known as Sendinblue, is an all-in-one marketing platform that allows businesses to manage email campaigns, SMS marketing, marketing automation, and transactional messaging from a single dashboard.
Small business owners, marketers, and e-commerce managers can benefit. It’s ideal for anyone who wants to communicate with customers efficiently and automate marketing campaigns.
Users can design emails with drag-and-drop editors, schedule campaigns, create automated workflows, and track results, streamlining marketing tasks effectively.
Yes. Brevo integrates with CRM systems, e-commerce platforms, analytics tools, and apps, allowing seamless data synchronization and marketing automation.
Unlike basic email marketing tools, Brevo offers multi-channel marketing, automation, and transactional messaging in one platform, making it easier for businesses to manage communications and grow customer engagement.
Disclosure
Reviews from Our Users
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"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."
"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''
"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."
"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."
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