BuiltWith
Key Applications
- Sales Lead Generation: Identifying businesses utilizing specific technologies for precision-targeted outreach and campaign development.
- Market Research: Analyzing technology adoption trends, market penetration, and market share across various industries and geographic regions.
- Competitive Analysis: Understanding competitor's core technology stack, digital strategies, and identifying potential areas for differentiation or advantage.
- Investment Research: Assessing a company's technological foundation, maturity, and strategic partnerships for informed investment decisions.
Who It’s For
BuiltWith is ideal for sales and marketing professionals seeking highly targeted leads, market researchers analyzing web technology trends, competitive intelligence teams, web developers and agencies for platform identification, and investors performing due diligence on digital businesses.
Pros & Cons
| Pros |
Cons |
| ✔️ Extensive database of technologies, including historical usage data. |
✖️ Can be a significant investment for small businesses or individual users. |
| ✔️ Powerful lead generation and list-building capabilities based on technology stack. |
✖️ Data for very niche or rapidly changing technologies can occasionally be slightly outdated. |
| ✔️ Detailed market share analysis and trend tracking across various technology categories. |
✖️ Maximizing advanced features may require a learning curve for new users. |
| ✔️ Broad coverage of technology categories, from CMS to analytics and advertising. |
✖️ The free version is highly limited, primarily offering single website lookups. |
| Pros |
Cons |
| ✔ Very beginner-friendly |
✖ Limited backlink data compared to Ahrefs |
| ✔ Clean interface |
✖ Less feature depth than Semrush |
| ✔ Helpful community and resources |
✖ Can feel slower at scale |
How It Compares
- Versus Wappalyzer: BuiltWith typically offers more extensive historical data, robust lead generation features, and detailed market share analysis, while Wappalyzer excels at providing quick, browser-based, on-page technology identification.
- Versus SimilarTech: BuiltWith provides broader coverage of diverse technology categories and advanced list-building functionalities, whereas SimilarTech often focuses more intensely on traffic analytics, audience engagement metrics, alongside technology insights.
Bullet Point Features
- Comprehensive Website
- Technology Lookup Targeted Lead Generation Lists by Technology Detailed Market Share and Trend Reports Historical Technology Usage Data Sales Intelligence Integration Capabilities E-commerce Platform and Payment Gateway Profiling Advanced Filtering and Export Options