#WebAnalysis #LeadGen #TechStack
Paid
Chrome Extensions & Browser Tools

BuiltWith

Description

BuiltWith is a comprehensive web technology profiler that reveals the underlying software, frameworks, analytics tools.
BuiltWith provides in-depth insights into the technology stack of virtually any website, from identifying content management systems and advertising networks to payment gateways and hosting providers. It empowers users to uncover technology adoption trends, generate highly targeted sales leads based on specific technology usage, and gain a strategic understanding of competitor's digital infrastructure. The platform offers tools for creating custom technology lists, analyzing market share, and tracking the evolution of technology usage across diverse industries.

Key Applications

  • Sales Lead Generation: Identifying businesses utilizing specific technologies for precision-targeted outreach and campaign development.
  • Market Research: Analyzing technology adoption trends, market penetration, and market share across various industries and geographic regions.
  • Competitive Analysis: Understanding competitor's core technology stack, digital strategies, and identifying potential areas for differentiation or advantage.
  • Investment Research: Assessing a company's technological foundation, maturity, and strategic partnerships for informed investment decisions.

Who It’s For

BuiltWith is ideal for sales and marketing professionals seeking highly targeted leads, market researchers analyzing web technology trends, competitive intelligence teams, web developers and agencies for platform identification, and investors performing due diligence on digital businesses.

Pros & Cons

Pros Cons
✔️ Extensive database of technologies, including historical usage data. ✖️ Can be a significant investment for small businesses or individual users.
✔️ Powerful lead generation and list-building capabilities based on technology stack. ✖️ Data for very niche or rapidly changing technologies can occasionally be slightly outdated.
✔️ Detailed market share analysis and trend tracking across various technology categories. ✖️ Maximizing advanced features may require a learning curve for new users.
✔️ Broad coverage of technology categories, from CMS to analytics and advertising. ✖️ The free version is highly limited, primarily offering single website lookups.
Pros Cons
Very beginner-friendly Limited backlink data compared to Ahrefs
Clean interface Less feature depth than Semrush
Helpful community and resources Can feel slower at scale

How It Compares

  • Versus Wappalyzer: BuiltWith typically offers more extensive historical data, robust lead generation features, and detailed market share analysis, while Wappalyzer excels at providing quick, browser-based, on-page technology identification.
  • Versus SimilarTech: BuiltWith provides broader coverage of diverse technology categories and advanced list-building functionalities, whereas SimilarTech often focuses more intensely on traffic analytics, audience engagement metrics, alongside technology insights.

Bullet Point Features

  • Comprehensive Website
  • Technology Lookup Targeted Lead Generation Lists by Technology Detailed Market Share and Trend Reports Historical Technology Usage Data Sales Intelligence Integration Capabilities E-commerce Platform and Payment Gateway Profiling Advanced Filtering and Export Options

Disclosure

All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.

Reviews from Our Users

BuiltWith
8.07.2021
BuiltWith

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

BuiltWith
Tom W.
Marketing Manager
trustplilot-img
06/10/2025
BuiltWith

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

BuiltWith
Alex Carter
Freelancer
03/09/2025
BuiltWith

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

BuiltWith
Ryan Blake
SaaS Consultant
BuiltWith
12/08/2025
BuiltWith

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

BuiltWith
Sarah Mitchell
GrowthWave Agency