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Clarity (Microsoft)

Description

A free user behavior analytics tool that helps you understand how users interact with your website through session recordings and heatmaps.
Microsoft Clarity is a free analytics tool that provides insights into user behavior through session recordings, heatmaps, and basic analytics. The platform helps website owners understand how visitors interact with their sites by showing actual user sessions, click patterns, scroll behavior, and navigation paths. Clarity captures user interactions without collecting personal information, making it GDPR compliant. The tool is particularly valuable for identifying usability issues, understanding user frustration points, and optimizing website design and user experience based on real user behavior data.

Key Applications

  • Analyze user behavior through session recordings
  • Identify usability issues and friction points
  • Understand click patterns with heatmaps
  • Optimize website design and user experience
  • Track scroll depth and engagement metrics
  • Debug and improve website functionality
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Who It’s For

Clarity is designed for website owners, UX designers, product managers, marketers, and developers who want to understand user behavior and improve website usability without investing in expensive analytics tools.

Pros & Cons

Pros Cons
✔️ Completely free with no usage limits ✖️ Limited advanced analytics features
✔️ Easy to set up and use ✖️ No A/B testing capabilities
✔️ Valuable session recordings and heatmaps ✖️ Basic filtering and segmentation options
✔️ GDPR compliant by design ✖️ Limited integration with other tools
✔️ Good for identifying usability issues ✖️ May require manual session review for insights
Pros Cons
Very beginner-friendly Limited features compared to Others
Clean interface Less feature depth than others
Helpful community and resources Can feel slower at scale

How It Compares

  • Versus Hotjar: Completely free with similar session recording features
  • Versus Google Analytics: Provides actual user sessions instead of aggregated data
  • Versus Crazy Egg: Offers session recordings alongside heatmaps
  • Versus paid tools: Provides core behavioral analytics at no cost
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Bullet Point Features

  • Free session recordings and playback
  • Click and scroll heatmaps
  • User journey analysis
  • Dead click and rage click detection
  • Basic traffic analytics
  • GDPR compliant data collection
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Frequently Asked Questions

Find quick answers about this tool’s features, usage ,Compares, and support to get started with confidence.

What is Microsoft Clarity and what does it do?
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Microsoft Clarity is a free user behavior analytics tool that helps website owners understand how visitors interact with their websites. It provides session recordings, heatmaps, and user engagement insights, enabling teams to identify usability issues, optimize site performance, and improve the overall user experience.

What types of insights can I get from Microsoft Clarity?
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Clarity offers click heatmaps, scroll heatmaps, and engagement metrics to show how users navigate your site. It also tracks dead clicks, rage clicks, and session replay, which helps teams detect frustrating experiences or broken interactions that may be affecting conversions.

Is Microsoft Clarity free and easy to set up?
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Yes, Microsoft Clarity is completely free to use with no hidden costs. It is easy to integrate into any website by adding a small tracking script, and it starts collecting data immediately without complex setup, making it accessible for businesses of all sizes.

How does Microsoft Clarity handle user privacy?
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Clarity follows strict privacy practices, including masking sensitive data and excluding personally identifiable information. It complies with GDPR and other privacy regulations, ensuring that user data is collected safely and ethically.

Who should use Microsoft Clarity?
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Microsoft Clarity is ideal for website owners, marketers, UX designers, and product teams who want to understand user behavior and improve digital experiences. It’s particularly useful for small to mid-sized businesses looking for a free, reliable analytics tool without sacrificing data quality.

Clarity (Microsoft)
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Reviews from Our Users

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8.07.2021
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"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

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"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

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03/09/2025
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"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

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"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

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