Clarity (Microsoft)

Description

A free user behavior analytics tool that helps you understand how users interact with your website through session recordings and heatmaps.

Microsoft Clarity is a free analytics tool that provides insights into user behavior through session recordings, heatmaps, and basic analytics. The platform helps website owners understand how visitors interact with their sites by showing actual user sessions, click patterns, scroll behavior, and navigation paths. Clarity captures user interactions without collecting personal information, making it GDPR compliant. The tool is particularly valuable for identifying usability issues, understanding user frustration points, and optimizing website design and user experience based on real user behavior data.

Key Applications

Analyze user behavior through session recordings
Identify usability issues and friction points
Understand click patterns with heatmaps
Optimize website design and user experience
Track scroll depth and engagement metrics
Debug and improve website functionality

Who It’s For

Clarity is designed for website owners, UX designers, product managers, marketers, and developers who want to understand user behavior and improve website usability without investing in expensive analytics tools.

Pros & Cons

Pros	Cons
✔️ Completely free with no usage limits	✖️ Limited advanced analytics features
✔️ Easy to set up and use	✖️ No A/B testing capabilities
✔️ Valuable session recordings and heatmaps	✖️ Basic filtering and segmentation options
✔️ GDPR compliant by design	✖️ Limited integration with other tools
✔️ Good for identifying usability issues	✖️ May require manual session review for insights

Pros	Cons
✔ Very beginner-friendly	✖ Limited backlink data compared to Ahrefs
✔ Clean interface	✖ Less feature depth than Semrush
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus Hotjar: Completely free with similar session recording features
Versus Google Analytics: Provides actual user sessions instead of aggregated data
Versus Crazy Egg: Offers session recordings alongside heatmaps
Versus paid tools: Provides core behavioral analytics at no cost

Bullet Point Features

Free session recordings and playback
Click and scroll heatmaps
User journey analysis
Dead click and rage click detection
Basic traffic analytics
GDPR compliant data collection

Try It Now

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Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sarah Mitchell

GrowthWave Agency