Clearbit

Description

Clearbit is a leading data enrichment and sales intelligence platform designed to help B2B companies identify, understand, and engage their customers and prospects more effectively.

Clearbit provides a powerful suite of tools for data enrichment, lead generation, and sales intelligence. Its core offering allows businesses to append comprehensive firmographic and demographic data to existing contact records or identify anonymous website visitors in real-time. This deep insight empowers sales teams to prioritize leads, marketing teams to personalize experiences, and data analysts to gain a holistic view of their customer base, ultimately driving more efficient and targeted Go-to-Market strategies.

Key Applications

Sales Prospecting: Identify and qualify high-fit leads by accessing detailed company and contact information.
Marketing Personalization: Tailor website content, email campaigns, and advertising based on visitor attributes.
Data Enrichment: Automatically enrich CRM and marketing automation platforms with complete customer and prospect data.
Lead Scoring & Routing: Improve lead qualification processes with accurate firmographic and demographic signals for better prioritization.

Who It’s For

B2B sales, marketing, and operations teams, particularly those focused on inbound lead generation, account-based marketing (ABM), and enhancing customer relationship management (CRM) data accuracy. Ideal for companies seeking to optimize their funnel, personalize outreach, and gain deeper insights into their target audience.

Pros & Cons

Pros	Cons
✔️ Provides comprehensive firmographic and demographic data for enrichment.	✖️ Pricing can be significant for smaller businesses or startups.
✔️ Excellent API for integrating data into custom applications and existing systems.	✖️ Data accuracy, while generally high, can occasionally vary, requiring validation.
✔️ Real-time website visitor identification and personalization capabilities.	✖️ Focus is primarily on B2B data; less useful for consumer-facing businesses.

Pros	Cons
✔ Very beginner-friendly	✖ Limited backlink data compared to Ahrefs
✔ Clean interface	✖ Less feature depth than Semrush
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus ZoomInfo: Clearbit excels in real-time data enrichment and API-driven data integration for website personalization, while ZoomInfo is primarily known for its extensive contact database and broader sales intelligence platform for outbound prospecting.
Versus Apollo.io: Clearbit focuses heavily on data enrichment and firmographic insights that integrate into existing workflows, whereas Apollo.io offers an integrated platform combining sales intelligence with outreach and engagement tools.

Bullet Point Features

Data Enrichment API Real-time Website Reveal Prospector (Lead Generation)
Forms API (Progressive Profiling) Company & Contact Data Salesforce & CRM Integrations
Marketing Automation Integrations (e.g., Marketo, HubSpot) Custom Audience Segmentation

Try It Now

Disclosure

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Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sarah Mitchell

GrowthWave Agency