Constant Contact is an email marketing platform for small businesses and nonprofits, with SMS, social posting and event tools. It has no free plan: Lite starts at $12 a month, Standard at $35 and Premium at $80, and the price rises with your number of contacts. You can try it free without a credit card.
The bottom line
The go-to reliable email tool for small business owners who value ease-of-use and real phone support over advanced automation.
7.3
Our score
7.3 / 10
Conversion Gems editorial verdict
From $12/mo (Lite, 500 contacts)
Features7/10
7 - strong core email tools, event management, and social posting; automation depth lags behind ActiveCampaign and Klaviyo.
Value6/10
6 - $12/mo entry is competitive but contact-based scaling gets expensive; no free tier and send-overage fees add up.
7 - 300 integrations including Google, Microsoft, Facebook, Canva, LinkedIn, Zapier, Shopify and Eventbrite.
Support8/10
8 - live phone and chat support and 1:1 onboarding on every plan; Premium gets a priority support team.
Community ratings
4.1/ 5 aggregate · across 3 sources
G2
4.17,300+ reviews
Capterra
4.32,900+ reviews
Trustpilot
3.91,700+ reviews
Third-party ratings shown verbatim; aggregate weighted by review volume.
What it really is
Constant Contact — email marketing and automation platform built for small businesses and non-profits.
Our take
Constant Contact pairs a drag-and-drop email editor and templates with live phone and chat support on every plan. Lite suits beginners; Standard adds scheduling, subject-line testing, three automation templates and resends to non-openers; Premium adds unlimited and custom automations, dynamic content and 500 SMS a month. Price depends on plan and contact count, and extra sends beyond your allowance are billed.
Why we rate it
Decades of deliverability focus, an intuitive builder even first-timers master in minutes, genuine phone support, and solid non-profit discounts make Constant Contact the safe, reliable pick for SMBs not needing complex automation.
The catch
Prices rise with your contact count, sends over the monthly allowance cost $2 per 1,000, and Lite and Standard include only 1 and 3 automation templates.
Best for
Small businesses launching their first email marketing program
Non-profits managing donor and volunteer communications
Event-driven businesses using built-in event registration tools
Not good for
E-commerce brands needing deep behavioral automation and product-triggered flows
Fast-growing lists on tight budgets — per-contact costs rise steeply
Teams needing a full CRM or multi-channel marketing orchestration hub
Friction report
Time to value
Fast — drag-and-drop builder and pre-built templates let new users send a first campaign within minutes of signup.
Scale breakpoint
Each plan's price steps up with contact count, and send allowances are tied to contacts (10x, 12x or 24x), so large lists cost noticeably more.
Walled garden
Moderate — contact lists and campaign data are exportable, but automations, templates, and reporting history are locked to the platform.
Constant Contact pricing
Plan
Monthly (from)
12-month prepay (from)
Highlights
Lite
$12/month
$10.20/month
1 user, 1 automation template, basic reporting, sends up to 10x contacts
Standard
$35/month
$29.75/month
3 automation templates, scheduling, A/B subject lines, advanced reporting, sends up to 12x contacts
Premium
$80/month
$68/month
Unlimited automations, dynamic content, 500 SMS/month, priority support, sends up to 24x contacts
Multi-Account
Quote
Quote
For teams that need 5+ accounts
Starting prices from Constant Contact's pricing page, checked 2 October 2026. Your price depends on contact count; extra sends cost $0.002 each. SMS for Lite and Standard starts at $10/month for up to 500 messages (US only). A 30-day money-back guarantee applies to new plans.
A look inside
Frequently Asked Questions
Lite starts at $12 a month, Standard at $35 and Premium at $80 (checked 2 October 2026). Prepaying 12 months lowers these to $10.20, $29.75 and $68. Your price rises with the number of contacts.
No. It is a paid platform, but you can start a free trial without a credit card, and new plans have a 30-day money-back guarantee.
Yes. Each plan has a monthly send limit tied to your contacts. Extra sends cost $0.002 each, or $2 per 1,000 emails.
Yes. Nonprofits get 20% off when prepaying six months or 30% off when prepaying 12 months. There is no discount on monthly billing.
Constant Contact alternatives
Other email marketing tools from our reviews:
Mailchimp: Popular email platform with a large template library.
Brevo: Email and SMS marketing with automation workflows and CRM features.
MailerLite: Simple, affordable email marketing for small businesses and creators.
ActiveCampaign: Email marketing combined with marketing automation.
