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Crazy Egg is a website optimization and user behavior analytics tool that helps businesses understand how visitors interact with their web pages. It uses visual reports like heatmaps and session recordings to show where users click, scroll, and engage, making it easier to identify what’s working and what needs improvement.

Crazy Egg provides multiple heatmap types, including click maps, scroll maps, and confetti reports. These heatmaps help teams see which page elements attract the most attention, how far users scroll, and how different traffic sources or user segments behave on the same page.

Yes, Crazy Egg includes built-in A/B testing features that allow teams to test different versions of a page or specific elements. This helps businesses compare variations and make data-driven decisions to improve conversions without needing a separate experimentation tool.

Crazy Egg offers privacy-friendly features such as data anonymization and compliance support for regulations like GDPR. Website owners can configure data collection settings to ensure user information is handled responsibly and in line with legal requirements.

Crazy Egg is well-suited for marketers, small to mid-sized businesses, and website owners who want quick, visual insights into user behavior. It is especially useful for teams looking for an easy-to-use tool to improve page performance, usability, and conversion rates without complex setup.