#Theme #Builder #WordPress
Paid
Website & Hosting Tools
Divi
Description
Premium WordPress theme & builder with full visual controls, templates, and lifetime access option.
Divi is a comprehensive WordPress theme + page builder developed by Elegant Themes. It offers a visual drag-and-drop builder, hundreds of templates/layout packs, global design controls (fonts, colors, spacing), split testing capabilities, and tools to build virtually any kind of website—from blogs and portfolios to eCommerce and membership sites. Divi also includes built-in features like conditional display, content modules, and continuous updates. While its rich feature set makes it powerful, it demands optimization and learning for best performance. Updates over time have aimed to reduce bloat and improve load speed, but depending on how many modules and features you use, Divi can become heavy. Divi’s strength lies in flexibility and the richness of its ecosystem.
Key Applications
- Creating visually rich business or portfolio websites with built-in templates and design modules.
- Building WooCommerce stores with product layouts, conditional content, and split-testing product pages.
- A/B/split testing of design variations to optimize conversion and user engagement.
- Using visual builder to design custom headers, footers, global styles without coding.
Who It’s For
Divi is for WordPress site owners, designers, freelancers, and agencies who need powerful design flexibility and are willing to invest a bit of time learning the tool. It solves pain points like limited design control, dependency on many plugins for layout/customization, and inconsistent site design. For those who want full visual creativity, advanced features (like A/B testing, conditional logic), and lifetime value rather than recurring costs, Divi is a strong choice. Less ideal for those who need super lightweight themes, minimal setup, or are just starting with basic websites.
Pros & Cons
How It Compares
- Versus Astra / GeneratePress: Divi includes more built-in design & conversion tools, but may be heavier and slower without optimization. bloggerspassion.com
- Versus Elementor: Divi’s builder is powerful and integrated, but some users find Elementor more intuitive for certain tasks; Divi’s builder may involve more learning.
- Versus using separate theme + plugins: With Divi, many functionalities (headers, footers, testing, modules) are packaged together, reducing the need for many separate plugins. But this packaging can increase complexity.
Bullet Point Features
- Visual drag-and-drop builder with WYSIWYG live preview Large library of templates/layout packs (premade sites, blocks).
- Global design settings: typography, colors, responsive controls, style management.
- Conversion tools: split testing, conditional display, WooCommerce integration Lifetime pricing option + unlimited site usage under license.
Disclosure
All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.
Reviews from Our Users
8.07.2021
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"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."
Tom W.
Marketing Manager
06/10/2025
"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''
Alex Carter
Freelancer
03/09/2025
"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."
Ryan Blake
SaaS Consultant
12/08/2025
"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."
Sarah Mitchell
GrowthWave Agency
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