Divi

Description

Premium WordPress theme & builder with full visual controls, templates, and lifetime access option.

Divi is a comprehensive WordPress theme + page builder developed by Elegant Themes. It offers a visual drag-and-drop builder, hundreds of templates/layout packs, global design controls (fonts, colors, spacing), split testing capabilities, and tools to build virtually any kind of website—from blogs and portfolios to eCommerce and membership sites. Divi also includes built-in features like conditional display, content modules, and continuous updates. While its rich feature set makes it powerful, it demands optimization and learning for best performance. Updates over time have aimed to reduce bloat and improve load speed, but depending on how many modules and features you use, Divi can become heavy. Divi’s strength lies in flexibility and the richness of its ecosystem.

Key Applications

Creating visually rich business or portfolio websites with built-in templates and design modules.
Building WooCommerce stores with product layouts, conditional content, and split-testing product pages.
A/B/split testing of design variations to optimize conversion and user engagement.
Using visual builder to design custom headers, footers, global styles without coding.

Black dot centered on a transparent background.

A red round push button with a white dot in the center on a black base.

Black solid circle on a white background.

Vector illustration of a large white and purple feather.

Purple dot on a transparent gray grid background.

Who It’s For

Divi is for WordPress site owners, designers, freelancers, and agencies who need powerful design flexibility and are willing to invest a bit of time learning the tool. It solves pain points like limited design control, dependency on many plugins for layout/customization, and inconsistent site design. For those who want full visual creativity, advanced features (like A/B testing, conditional logic), and lifetime value rather than recurring costs, Divi is a strong choice. Less ideal for those who need super lightweight themes, minimal setup, or are just starting with basic websites.

Pros & Cons

Pros	Cons
✔️ Powerful visual builder with many design modules and templates.	✖️ Can be heavy; performance depends on optimization.
✔️ Unlimited site usage, lifetime option provides good long-term value.	✖️ No free version; upfront cost required before using.
✔️ Built-in split testing, global styles, WooCommerce integration.	✖️ Steeper learning curve for beginners due to many settings.

Pros	Cons
✔ Very beginner-friendly	✖ Limited features compared to Others
✔ Clean interface	✖ Less feature depth than others
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus Astra / GeneratePress: Divi includes more built-in design & conversion tools, but may be heavier and slower without optimization. bloggerspassion.com
Versus Elementor: Divi’s builder is powerful and integrated, but some users find Elementor more intuitive for certain tasks; Divi’s builder may involve more learning.
Versus using separate theme + plugins: With Divi, many functionalities (headers, footers, testing, modules) are packaged together, reducing the need for many separate plugins. But this packaging can increase complexity.

White cursor pointer clicking on a blue dotted line with a small blue square at the end.

Black square with a fine white pixel border on a transparent background.

White scientific dot or connector symbol on a transparent background.

White circle with black dots scattered unevenly inside, resembling Braille pattern.

Bullet Point Features

Visual drag-and-drop builder with WYSIWYG live preview Large library of templates/layout packs (premade sites, blocks).
Global design settings: typography, colors, responsive controls, style management.
Conversion tools: split testing, conditional display, WooCommerce integration Lifetime pricing option + unlimited site usage under license.

Black dot centered on a white background.

Black circle with a white dot in the center on a transparent background.

Black dot centered on a white square background.

Blue circle with a white checkmark in the center.

Frequently Asked Questions

Find quick answers about this tool’s features, usage ,Compares, and support to get started with confidence.

What is Divi and what is it used for?

Plus sign icon with small dots forming a grid inside the shape.

Divi is a WordPress theme and visual page builder that allows users to create custom, professional websites using a drag-and-drop interface. It provides full control over page layouts, styling, and content without requiring coding skills.

How does Divi simplify website design?

Green circle with a white plus sign in the center.

Divi simplifies website design through real-time visual editing, pre-built layout packs, and customizable design modules. Users can see changes instantly, experiment with layouts, and maintain consistent branding across their entire website.

Is Divi suitable for beginners?

Mathematical equation with a large plus sign highlighted in yellow background.

Yes, Divi is beginner-friendly. Its intuitive editor, ready-made templates, and guided design options make it easy for new users to build visually appealing websites, while advanced features support experienced designers.

Can Divi be used with different types of websites?

White plus sign on a transparent background.

Divi is highly versatile and can be used for blogs, business websites, portfolios, landing pages, and eCommerce stores. Its flexible design system adapts to various use cases and industries.

Who should use Divi and what benefits does it offer?

Mathematical puzzle image showing a 9+4=2 equation with colorful number tiles on a blue grid background.

Divi is ideal for entrepreneurs, designers, agencies, and small businesses. It helps speed up website creation, improve design consistency, enhance user experience, and build scalable websites with strong visual impact.

White text reading 'COMING SOON' on a dark blue background with scattered light particles and a glowing horizontal light effect.

#Theme #Builder #WordPress

Paid

Website & Hosting Tools

Try It Now

Disclosure

All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.

Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Smiling young man with short brown hair wearing a white shirt, set against a dark blue background with yellow circular patterns.

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Smiling young man with dark hair and light facial hair on a dark blue background with yellow circular accents.

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Smiling man with beard and glasses wearing a gray suit jacket and white shirt against a light gray background.

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Smiling young woman with long brown hair wearing a gray blazer and white shirt against a plain light background.

Sarah Mitchell

GrowthWave Agency