Durable has a Free plan, but it only lets you build and share a private preview of your site on a durable.site address, with up to 10 CRM customers, 5 AI images and 10 AI chat messages a month (checked 4 October 2026). To publish a live site, connect or register a custom domain and remove the Durable badge, you need a paid plan.

How much does Durable cost?

Durable lists three plans (checked 4 October 2026): Free at $0, Launch at $25 a month billed monthly or $22 a month billed yearly, and Grow at $49 a month billed monthly or $41 a month billed yearly. Grow adds unlimited team members, 1:1 onboarding and higher AI limits.

Does Durable include a CRM and invoicing?

Yes. The CRM is on every plan, capped at 10 customers on Free and unlimited on Launch and Grow. Invoicing lives in the same dashboard: you send invoices by email, and if you turn on Durable Payments the customer gets a Stripe payment link. Durable says it charges no fee beyond Stripe's standard processing rates.

Can I use my own domain with Durable?

Yes, on a paid plan. You can connect a domain you already own, which Durable says takes about five minutes of DNS changes, or register one inside Durable. Launch includes a free domain registration worth up to $20 and Grow up to $40. Durable says it will transfer your custom domain to you if you leave.

Reviewed · Updated 2026-10-04

Durable AI

AI website builder for small service businesses that generates a site from three questions and bundles a CRM, bookings, invoicing and AI marketing tools.

Reviewed by the Conversion Gems editorial team · 2026-10-04

Try Durable

Pricing

Freemium

Best for

Sites for service businesses

Community ratings

4.8/ 5 aggregate · across 1 source

Trustpilot

4.8240+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Durable — AI website builder that generates a full business site in ~30 seconds.

Our take

Durable makes the most sense for a service business that has no website and no system for leads yet. In one sitting you get a generated site, a booking page, a customer list and a way to send invoices, which covers what a cleaner, coach or tradesperson needs in year one. The limits show up when you want a distinctive design, code-level changes or a real online store, and the AI features run on monthly quotas. Plan on paying for Launch, since the Free plan cannot publish a site.

Why we rate it

Durable's all-in-one approach eliminates the need for separate CRM, invoicing, and marketing SaaS tools for most micro-businesses. The AI generation speed is a genuine differentiator — few competitors match the 30-second time-to-first-site.

The catch

Design customization is limited and template variety is modest; users wanting fine-grained visual control or deep third-party integrations will hit walls quickly. The bundled tools (CRM, invoicing) are basic compared to dedicated alternatives.

Best for

Solo founders who need a live website in minutes with zero design skills

Service businesses wanting built-in CRM and invoicing on one subscription

Non-technical owners who cannot afford a designer or developer

Not good for

Developers or designers needing granular code and style control

E-commerce stores requiring deep product catalog or inventory features

Companies heavily reliant on third-party SaaS integrations or advanced analytics

Friction report

Time to value

Fast: Durable generates a site after you answer three questions about your business; publishing it needs a paid plan.

Scale breakpoint

AI blog posts, lead replies and images are capped per month (10, 20 and 50 on Launch). Grow raises the caps and allows unlimited team members, but there is no extensive HTML access or e-commerce focus for a growing store.

Walled garden

Moderate: hosting, CRM, and invoicing are tightly coupled to Durable — migrating off means rebuilding the entire stack elsewhere.

A look inside

Frequently Asked Questions

Alternatives

Step up

Webflow for full visual design control and advanced CMS capabilities.

Lighter alternative

Carrd for ultra-simple, single-page personal or landing-page sites.

Ready to try Durable AI?

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