Frase

Description

AI SEO assistant for creating content briefs, optimizing pages, and generating search-friendly articles.

Frase combines AI content creation with SEO optimization. It helps marketers create search-friendly articles, content briefs, and outlines based on top SERP results to increase organic traffic.

Key Applications

AI-Driven Content Optimization: Analyzes top-ranking pages for a target keyword to generate a comprehensive content brief outlining optimal structure, word count, and relevant topics to cover.
Content Research & Summarization: Uses AI to quickly summarize top Google Search Results and identify common questions, headings, and key terms for any query.
AI Content Writing & Drafting: Provides an AI writer within the platform to generate SEO-optimized first drafts based on the data from its research and analysis.
Specific Workflow: A writer researches "best project management software"; Frase summarizes the top 10 results and generates a brief, which is used to write a draft that directly competes with existing top content.

Who It’s For

This tool is built for SEO content specialists, marketing agencies, and in-house teams focused on creating data-backed content that consistently ranks on search engines. It solves the problem of manual, time-consuming SERP analysis and the guesswork involved in creating content that meets searcher intent. The primary buyer persona is an SEO Content Manager or Freelance Writer who needs to streamline the research-to-writing workflow and produce high-performing content efficiently.

Pros & Cons

Pros	Cons
✔ Strong research tools	✖ Learning curve for beginners
✔ SEO-focused outlines	✖ Outputs need refinement
✔ Google Search Console integration	✖ Pricier than basics-only tools

Pros	Cons
✔ Very beginner-friendly	✖ Limited backlink data compared to Ahrefs
✔ Clean interface	✖ Less feature depth than Semrush
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus SurferSEO: Frase wins on its integrated AI writing and research workflow within a single tool, whereas SurferSEO is primarily an optimization tool that provides a detailed checklist but relies on external editors for writing.
Versus Clearscope: It differentiates by combining robust SERP summarization and an AI writing assistant, while Clearscope focuses purely on optimization and term analysis with a superior, dedicated interface for that task.
Versus MarketMuse: Its competitive advantage is a more accessible price point and a faster, more straightforward workflow for creating individual pieces of content, unlike MarketMuse's AI-driven topic modeling for site-wide strategy.

Bullet Point Features

AI content brief generator from SERP analysis
Integrated AI writing assistant
Content optimization and scoring
Question and topic research from top rankings
Collaboration and workflow management tools

Try It Now

Disclosure

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Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sarah Mitchell

GrowthWave Agency