FullStory

Description

A digital experience intelligence platform that captures user sessions and provides powerful analytics to understand customer behavior.

FullStory is a comprehensive digital experience intelligence platform that goes beyond traditional session recording by capturing every user interaction and providing powerful analytics capabilities. The platform automatically indexes all user sessions, making them searchable and analyzable through advanced features like session replay, heatmaps, funnel analysis, and error monitoring. FullStory's strength lies in its ability to help teams quickly identify and troubleshoot UX issues, understand conversion barriers, and optimize digital experiences across web and mobile platforms. The tool is particularly valuable for product teams, support organizations, and engineering teams that need deep insights into user behavior and technical performance.

Key Applications

Analyze user sessions with detailed replays
Identify and troubleshoot UX issues
Monitor digital experience performance
Understand conversion funnel drop-offs
Conduct customer support investigations
Track and analyze user frustration signals

Who It’s For

FullStory is designed for product teams, UX researchers, customer support organizations, engineering teams, and enterprises that need comprehensive digital experience insights and session analysis capabilities.

Pros & Cons

Pros	Cons
✔ Very beginner-friendly	✖ Limited backlink data compared to Ahrefs
✔ Clean interface	✖ Less feature depth than Semrush
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus Hotjar: More advanced search and analytics capabilities
Versus Smartlook: Deeper technical insights and error monitoring
Versus Microsoft Clarity: Enterprise-grade features and support
Versus session recording tools: Combines replays with powerful analytics

Bullet Point Features

Session replay and user recordings
Advanced search and session analysis
Funnel and conversion analytics
Error and performance monitoring
Rage click and frustration tracking
Mobile app experience capture

Try It Now

Disclosure

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Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sarah Mitchell

GrowthWave Agency