FullStory

Description

A digital experience intelligence platform that captures user sessions and provides powerful analytics to understand customer behavior.

FullStory is a comprehensive digital experience intelligence platform that goes beyond traditional session recording by capturing every user interaction and providing powerful analytics capabilities. The platform automatically indexes all user sessions, making them searchable and analyzable through advanced features like session replay, heatmaps, funnel analysis, and error monitoring. FullStory's strength lies in its ability to help teams quickly identify and troubleshoot UX issues, understand conversion barriers, and optimize digital experiences across web and mobile platforms. The tool is particularly valuable for product teams, support organizations, and engineering teams that need deep insights into user behavior and technical performance.

Key Applications

Analyze user sessions with detailed replays
Identify and troubleshoot UX issues
Monitor digital experience performance
Understand conversion funnel drop-offs
Conduct customer support investigations
Track and analyze user frustration signals

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Who It’s For

FullStory is designed for product teams, UX researchers, customer support organizations, engineering teams, and enterprises that need comprehensive digital experience insights and session analysis capabilities.

Pros & Cons

Pros	Cons
✔ Very beginner-friendly	✖ Limited features compared to Others
✔ Clean interface	✖ Less feature depth than others
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus Hotjar: More advanced search and analytics capabilities
Versus Smartlook: Deeper technical insights and error monitoring
Versus Microsoft Clarity: Enterprise-grade features and support
Versus session recording tools: Combines replays with powerful analytics

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Bullet Point Features

Session replay and user recordings
Advanced search and session analysis
Funnel and conversion analytics
Error and performance monitoring
Rage click and frustration tracking
Mobile app experience capture

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Frequently Asked Questions

Find quick answers about this tool’s features, usage ,Compares, and support to get started with confidence.

What is FullStory and how does it work?

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FullStory is a digital experience intelligence platform that helps teams understand how users interact with their websites and applications. It captures user sessions, clicks, scrolls, and interactions, allowing teams to replay real user journeys and analyze behavioral data. This makes it easier to identify usability issues, friction points, and opportunities to improve the overall user experience.

Is FullStory safe to use in terms of user privacy and compliance?

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Yes, FullStory is built with privacy and compliance in mind. It offers advanced data masking, consent management, and automatic exclusion of sensitive information to help businesses comply with regulations such as GDPR and CCPA. Teams have full control over what data is collected, ensuring user privacy is protected at all times.

What kind of insights can teams gain from FullStory?

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FullStory provides insights into user behavior such as rage clicks, dead clicks, error interactions, scrolling patterns, and funnel drop-offs. These insights help teams understand where users struggle, why conversions fail, and how specific design or functionality changes impact user behavior and performance.

Does FullStory integrate with other analytics and product tools?

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FullStory integrates seamlessly with many popular tools including Google Analytics, Segment, Amplitude, Mixpanel, Jira, and various customer support platforms. These integrations allow teams to connect behavioral data with analytics, product management, and support workflows for more informed decision-making.

Who should use FullStory within an organization?

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FullStory is ideal for product managers, UX/UI designers, developers, and growth teams who want to make data-driven decisions. Any team focused on improving usability, reducing friction, and optimizing digital experiences can benefit from the detailed insights FullStory provides.

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#SessionReplay #UXAnalytics #Tracking

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Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

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Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

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Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

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Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

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Sarah Mitchell

GrowthWave Agency