Givebutter
Key Applications
- An all-in-one fundraising platform that consolidates donation forms, peer-to-peer campaigns, event ticketing, and live-streaming.
- Used for managing complex, multi-channel fundraising efforts from a single dashboard.
- A real use case is a university athletics department running a 48-hour fundraising livestream with text-to-donate and a live leaderboard.
- A specific workflow involves creating a campaign, recruiting team captains for peer-to-peer fundraising, and using the built-in tools to track and thank donors.
Who It’s For
The platform targets fundraising professionals at nonprofits, educational institutions, and social impact clubs. It solves the problem of managing complex, multi-channel fundraising efforts without technical expertise. The primary buyer persona is a Development Director or Chief Advancement Officer seeking to increase donor conversion and reduce administrative overhead by consolidating software vendors and payment processors.
Pros & Cons
| Pros |
Cons |
| ✔️ Core fundraising & donor tools available for free with optional tips |
✖️ If tips disabled, platform fee applies (1-5%) |
| ✔️ Transparent tip-or-fee model allows flexibility and choice |
✖️ Processing fees (2.9% + $0.30) always apply to each transaction |
| ✔️ Givebutter Plus adds advanced features via contact-based subscription |
✖️ Plus pricing can scale up quickly for large contact lists |
| Pros |
Cons |
| ✔ Very beginner-friendly |
✖ Limited backlink data compared to Ahrefs |
| ✔ Clean interface |
✖ Less feature depth than Semrush |
| ✔ Helpful community and resources |
✖ Can feel slower at scale |
How It Compares
- Versus GoFundMe: Givebutter offers more advanced team-based fundraising and customization, whereas GoFundMe is better for simple, individual campaigns.
- Versus Classy: It wins on cost-effectiveness with its freemium model and user-friendly interface, while Classy is often seen as a more enterprise-level, robust solution.
- Versus GiveLively: Its key differentiator is the built-in livestreaming and "thon" features, which many competitors lack or offer as separate, disconnected tools.
Bullet Point Features
- All-in-one platform with donation forms, peer-to-peer, and event ticketing.
- Integrated live-streaming and "thon" fundraising tools.
- Text-to-donate functionality.
- Free fundraising thermometers and leaderboards.
- Transparent, freemium pricing model.