GrowthBook

GrowthBook is an analytics platform designed specifically for product‑experimentation and experiment tracking in product‑led companies. It enables product teams to capture, store, and visualise user interaction data (clicks, clicks‑through, feature usage) across the full experiment lifecycle, making it easy to derive insights about experiment impact without having to write custom analytics code.

GrowthBook integrates with experiment management tools such as LookBoth – i.e., the experiment‑management platform that triggers experiments. Data is captured automatically on the client side via JavaScript injection, then sent to the Growthbook analytics engine where it is processed into structured experiment events (e.g., click → event → event trigger). The engine normalises data across experiments, so each event can be compared in an aggregated‑timeline view.

The integration works via a lightweight JavaScript SDK that can be added to any web or mobile application without changing existing experiment management code. The SDK pushes event data to the Growthbar a via a simple API endpoint; the data is then indexed and made available for aggregation, analysis, and visualisation. Growthbook also provides native connectors for common experiment‑management tools such as Experiment.com, Optimizely, and A/B testing platforms.

All data is encrypted in‑flight and at rest, and the service complies with GDPR, HIPAA‑type best practices, and SOC 2 Type 2 standards. Role‑based access control (RBAC) allows administrators to define granular permissions, ensuring that only authorized team members can view or modify experiment data. Additionally, data can be isolated per‑team project, preventing cross‑project contamination.

Experiments can be shared as editable templates, exported as JSON or JSON‑series events, and exported to CSV or PDF for publishing. The platform provides an events‑log and a shared events board that lets multiple users comment on experiments, add notes, and schedule publishing. Growthbook also offers a reporting dashboard where teams can visualise trends, compare experiment performance over time, and export detailed performance summaries for publishing in published papers or internal reports.