Heap

Description

An automated digital insights platform that captures every user interaction automatically, eliminating the need for manual event tracking and enabling retroactive analysis.

Heap is a modern product analytics platform that automatically captures every user interaction on websites and mobile apps without requiring manual event tracking setup. Unlike traditional analytics tools that need predefined events, Heap records clicks, form submissions, page views, and other user behaviors automatically from day one. This enables teams to analyze user behavior retroactively and answer questions about customer journeys without engineering dependencies. Heap provides powerful segmentation, funnel analysis, retention tracking, and user journey mapping capabilities. The platform is designed for product teams, marketers, and analysts who need comprehensive user behavior data without the complexity of manual instrumentation.

Key Applications

Automatically track all user interactions without manual setup
Analyze customer journeys and conversion funnels
Identify user behavior patterns and drop-off points
Conduct retroactive analysis of historical user data
Measure feature adoption and user engagement
Segment users based on behavior and attributes

Who It’s For

Heap is designed for product teams, data analysts, digital marketers, and growth teams in companies that need comprehensive user behavior analytics without the overhead of manual event tracking implementation.

Pros & Cons

Pros	Cons
✔️ Automatic event tracking eliminates manual setup	✖️ Can be expensive for small businesses
✔️ Retroactive analysis of historical user data	✖️ Complex pricing structure with custom quotes
✔️ No engineering dependencies for tracking	✖️ Learning curve for advanced features
✔️ Comprehensive user journey analysis	✖️ Data volume can impact costs significantly
✔️ Powerful segmentation and cohort analysis	✖️ May capture unnecessary data without proper configuration

Pros	Cons
✔ Very beginner-friendly	✖ Limited backlink data compared to Ahrefs
✔ Clean interface	✖ Less feature depth than Semrush
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus Google Analytics: Automates event tracking instead of manual setup
Versus Mixpanel: Offers automatic data capture from implementation
Versus Amplitude: Provides retroactive analysis capabilities
Versus traditional analytics: Eliminates engineering dependencies for tracking

Bullet Point Features

Automatic event capture without manual tracking
Retroactive analysis of historical data
Funnel and conversion analysis
User segmentation and cohort analysis
Session replay and user journey mapping
SQL-based data exploration

Try It Now

Disclosure

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Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sarah Mitchell

GrowthWave Agency