Hotjar

Description

Insights platform that shows how users behave with heatmaps, recordings, surveys & feedback tools.

Hotjar is a product experience insights tool that combines behavior analytics (Heatmaps, Session Recordings) with user feedback (Surveys, Feedback Widgets) to help teams understand how and why visitors interact with their websites.

Key Applications

Behavior analytics through heatmaps to visualize clicks, scrolls, and user interaction patterns
Session recordings to watch real user journeys and identify UX friction
On-site user feedback collection via surveys and feedback widgets
Conversion funnel analysis to detect drop-off points in checkout or signup flows
User research insights for UX optimization and CRO (Conversion Rate Optimization)

Who It’s For

Hotjar is ideal for product teams, UX designers, CRO specialists, marketers, and website owners who want to understand user behavior beyond traditional analytics. It helps teams uncover why users take certain actions, not just what they do, making it a go-to tool for improving website usability, conversion rates, and product experience.

Pros & Cons

Pros	Cons
✔ Combines quantitative & qualitative user data (heatmaps + feedback).	✖ Pricing increases rapidly as session/response volume rises.
✔ Free plan available to start and test core features.	✖ Free/low tier limits (sessions, responses, retention) can constrain deeper insights.
✔ Strong integrations & user-insight tools: dashboards, funnels, surveys, recordings.	✖ Session recordings may have performance/impact on site speed in some cases.

Pros	Cons
✔ Very beginner-friendly	✖ Limited backlink data compared to Ahrefs
✔ Clean interface	✖ Less feature depth than Semrush
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus Google Analytics: GA shows quantitative data; Hotjar provides qualitative behavioral insights
Versus FullStory: Hotjar is more affordable and easier; FullStory is enterprise-focused with deeper product analytics
Versus Crazy Egg: Hotjar offers stronger user feedback tools; Crazy Egg is simpler but limited in insights
Versus Microsoft Clarity: Clarity is free but lacks advanced feedback and funnel analysis

Bullet Point Features

Heatmaps (click, scroll, move)
Session recordings
Feedback widgets and surveys
Conversion funnel tracking
Form analysis
User interview recruitment (Hotjar Engage)
Team collaboration tools
GDPR and CCPA compliant

Try It Now

Disclosure

All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.

Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sarah Mitchell

GrowthWave Agency