Kajabi
Key Applications
- Online Course Creation & Hosting: Provides an all-in-one platform to build, market, and sell online courses, including video hosting, drip content, and quizzes.
- Membership Site Management: Enables the creation of recurring revenue membership sites with gated content, community hubs, and subscription management.
- Digital Product Sales & Marketing: Bundles website building, email marketing, sales funnel tools, and payment processing to sell digital products like courses, coaching, and eBooks.
- Specific Workflow: A creator builds a course website, uploads video modules set to drip weekly, markets it through built-in email campaigns, and manages student subscriptions and payments seamlessly.
Who It’s For
This platform is designed for knowledge entrepreneurs, coaches, influencers, and established creators looking to build a scalable online business around their expertise. It solves the problem of juggling multiple disconnected tools for websites, courses, email, and payments by providing a unified, premium ecosystem. The primary buyer persona is an Established Creator or Expert seeking a "business in a box" to monetize their audience with a professional brand experience.
Pros & Cons
| Pros |
Cons |
| ✔ Very beginner-friendly |
✖ Limited features compared to Others |
| ✔ Clean interface |
✖ Less feature depth than others |
| ✔ Helpful community and resources |
✖ Can feel slower at scale |
How It Compares
- Versus Teachable: Kajabi wins on its broader all-in-one marketing and website capabilities, whereas Teachable is more focused purely on course creation and student experience.
- Versus Thinkific: It differentiates with stronger native marketing automation, funnel building, and extensive website customization, while Thinkific offers more granular control over the course player and learning experience.
- Versus Podia: Its competitive advantage is a more robust and scalable feature set for building a full-fledged business, including advanced pipelines and automation, unlike Podia's simpler, all-in-one solution for solopreneurs.
Bullet Point Features
- All-in-one course, community, and website builder
- Integrated email marketing and automation sequences
- Sales pipeline and funnel creation tools
- Native video hosting and drip content scheduling
- Mobile app for course consumption
Frequently Asked Questions
Find quick answers about this tool’s features, usage ,Compares, and support to get started with confidence.
What is Kajabi and what does it do?

Kajabi is an all-in-one platform for creating, marketing, and selling online courses, memberships, and digital products, helping creators monetize their expertise effectively.
Who should use Kajabi?

Online educators, coaches, entrepreneurs, and content creators can benefit. It’s ideal for anyone who wants to launch and manage digital products without technical hurdles.
How does Kajabi simplify online course creation?

Kajabi provides course builders, website templates, email marketing, and automation tools, enabling users to create, deliver, and promote courses efficiently.
Can Kajabi handle sales and marketing automation?

Yes. Users can set up automated email campaigns, sales funnels, and member access, ensuring smooth engagement and revenue generation.
Why choose Kajabi over other online course platforms?

Unlike standalone LMS or marketing tools, Kajabi combines course creation, website hosting, and marketing automation in one platform, saving time and costs while providing a professional experience.