#OnlineCourses #Funnels #Marketing
Freemium
Sales & Funnel Builders

Kajabi

Description

From digital products to marketing tools, Kajabi has everything creators need to build the businesses of their dreams – and make a profit – all in one place.
Kajabi is built for course creators and digital entrepreneurs, combining funnels with course hosting, memberships, email, and communities.

Key Applications

  • Online Course Creation & Hosting: Provides an all-in-one platform to build, market, and sell online courses, including video hosting, drip content, and quizzes.
  • Membership Site Management: Enables the creation of recurring revenue membership sites with gated content, community hubs, and subscription management.
  • Digital Product Sales & Marketing: Bundles website building, email marketing, sales funnel tools, and payment processing to sell digital products like courses, coaching, and eBooks.
  • Specific Workflow: A creator builds a course website, uploads video modules set to drip weekly, markets it through built-in email campaigns, and manages student subscriptions and payments seamlessly.

Who It’s For

This platform is designed for knowledge entrepreneurs, coaches, influencers, and established creators looking to build a scalable online business around their expertise. It solves the problem of juggling multiple disconnected tools for websites, courses, email, and payments by providing a unified, premium ecosystem. The primary buyer persona is an Established Creator or Expert seeking a "business in a box" to monetize their audience with a professional brand experience.

Pros & Cons

Pros Cons
Very beginner-friendly Limited backlink data compared to Ahrefs
Clean interface Less feature depth than Semrush
Helpful community and resources Can feel slower at scale

How It Compares

  • Versus Teachable: Kajabi wins on its broader all-in-one marketing and website capabilities, whereas Teachable is more focused purely on course creation and student experience.
  • Versus Thinkific: It differentiates with stronger native marketing automation, funnel building, and extensive website customization, while Thinkific offers more granular control over the course player and learning experience.
  • Versus Podia: Its competitive advantage is a more robust and scalable feature set for building a full-fledged business, including advanced pipelines and automation, unlike Podia's simpler, all-in-one solution for solopreneurs.

Bullet Point Features

  • All-in-one course, community, and website builder
  • Integrated email marketing and automation sequences
  • Sales pipeline and funnel creation tools
  • Native video hosting and drip content scheduling
  • Mobile app for course consumption

Disclosure

All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.

Reviews from Our Users

Kajabi
8.07.2021
Kajabi

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Kajabi
Tom W.
Marketing Manager
trustplilot-img
06/10/2025
Kajabi

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Kajabi
Alex Carter
Freelancer
03/09/2025
Kajabi

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Kajabi
Ryan Blake
SaaS Consultant
Kajabi
12/08/2025
Kajabi

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Kajabi
Sarah Mitchell
GrowthWave Agency