#CRM #EmailAutomation #Marketing
Paid
Marketing Automation
Keap (Infusionsoft)
Description
Keap, formerly Infusionsoft, is a comprehensive CRM and marketing automation platform designed for small to medium-sized businesses.
Keap provides an all-in-one solution for businesses seeking to automate their lead capture, nurture, sales processes, and client management. Its robust visual campaign builder allows users to design intricate marketing and sales sequences, from initial contact to post-sale follow-up. The platform combines CRM capabilities with advanced email marketing, landing page creation, e-commerce integration, and payment processing, aiming to eliminate the need for multiple disconnected tools. It is particularly valued for its deep customization options and ability to support complex sales funnels.
Key Applications
- CRM & Sales Automation: Manages customer data, automates sales tasks, tracks deals, and streamlines pipeline management.
- Marketing Automation: Creates sophisticated automated campaigns, email sequences, lead scoring, and segmented communication.
- E-commerce & Payments: Integrates with online stores, processes payments, and automates order fulfillment and follow-ups.
- Lead Generation & Nurturing: Builds landing pages, forms, and triggers automated responses to convert and nurture leads effectively.
Who It’s For
Small to medium-sized businesses and entrepreneurs with established sales processes or those looking to implement comprehensive marketing and sales automation to scale their operations. It's ideal for businesses that require integrated CRM, sales, and marketing capabilities without needing to piece together multiple software solutions.
Pros & Cons
How It Compares
- Versus HubSpot: Keap typically offers more granular control over marketing and sales automation workflows and deeper e-commerce integration for businesses with complex processes. HubSpot provides a more user-friendly interface and extensive free tools, focusing heavily on inbound marketing and content management.
- Versus ActiveCampaign: Keap offers a more integrated CRM, sales, and payment processing solution within one platform, which can be advantageous for managing customer lifecycles end-to-end. ActiveCampaign excels in advanced email marketing and automation, often requiring integration with a separate CRM for a complete solution.
Bullet Point Features
- CRM & Lead Management Marketing Automation Sales Pipeline Automation.
- Email Marketing & Broadcasting, Visual Campaign Builder E-commerce & Payment Processing Reporting.
- &Analytics Appointment Scheduling Mobile App Access.
Disclosure
All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.
Reviews from Our Users
8.07.2021
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"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."
Tom W.
Marketing Manager
06/10/2025
"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''
Alex Carter
Freelancer
03/09/2025
"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."
Ryan Blake
SaaS Consultant
12/08/2025
"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."
Sarah Mitchell
GrowthWave Agency
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