Lately.ai

Description

Lately.ai leverages artificial intelligence to transform long-form content into numerous optimized social media posts, streamlining content distribution.

Lately.ai is an AI-powered content marketing platform designed to help brands and marketers scale their social media presence by automatically repurposing existing content. Its patented AI engine analyzes long-form content, such as blog posts, videos, and podcasts, to extract key messages and generate hundreds of unique social media updates, complete with relevant hashtags and emojis. The platform learns a brand's voice and audience preferences, ensuring consistency and optimizing posts for maximum reach and engagement. Beyond content generation, Lately.ai also offers social media scheduling and analytics capabilities to provide a comprehensive solution for content distribution.

Key Applications

Social Media Content Generation: Automatically create a high volume of unique social media posts from existing long-form content assets.
Content Repurposing & Amplification: Efficiently transform webinars, blog posts, articles, videos, and audio into digestible, engaging social snippets.
Brand Voice Consistency: Train the AI to adhere to specific brand guidelines and voice, ensuring all generated content aligns with brand identity.
Engagement Optimization: Produce social posts specifically tailored to capture audience attention and drive higher interaction rates.
Streamlined Social Media Management: Plan, schedule, and publish content across multiple social platforms from a centralized dashboard.

Who It’s For

Lately.ai is ideal for marketing teams, content strategists, social media managers, PR agencies, and businesses of all sizes that produce a significant amount of long-form content and need an efficient way to amplify it across various social media channels.

Pros & Cons

Pros	Cons
✔️ Deep control over scripts/styles to remove bloat.	✖️ No built-in caching; needs to pair with a caching plugin.
✔️ Many performance tweaks beyond basic caching (lazy load, preload, remove defaults).	✖️ Some features require careful testing, may break theme/plugins if misconfigured.
✔️ Lightweight, minimal overhead, good UI with one-click toggles.	✖️ Premium plugin; no free version to try all features.

Pros	Cons
✔ Very beginner-friendly	✖ Limited backlink data compared to Ahrefs
✔ Clean interface	✖ Less feature depth than Semrush
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus Traditional Social Media Management Tools: While tools like Hootsuite or Buffer focus on scheduling and analytics, Lately.ai distinguishes itself by proactively *generating* content from existing assets, offering a significant advantage in content creation efficiency.
Versus General AI Writing Assistants: Unlike broad AI writing tools such as Jasper or Copy.ai that help create new content from scratch, Lately.ai specializes in repurposing *existing* long-form content specifically for social media, identifying key takeaways and tailoring them for optimal platform engagement and brand voice.

Bullet Point Features

AI-powered content analysis and generation
Long-form content repurposing (blogs, videos, audio) Multi-channel social media publishing
Brand voice training and adherence Performance analytics and insights
Bulk content generation capabilities Hashtag and emoji recommendations
Content library and management
Team collaboration features

Try It Now

Disclosure

All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.

Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sarah Mitchell

GrowthWave Agency