Loomly is a social media management platform for planning, approving, scheduling and reporting on posts across Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads. Starter costs $65 a month or $49 a month billed yearly, and there is a 7-day free trial with no credit card. Loomly is owned by Bending Spoons.
The bottom line
A calendar-first social media tool for small teams and agencies. Check whether 3 users is enough before you commit to Starter.
6.9
Our score
6.9 / 10
Conversion Gems editorial verdict
From $49/mo (billed annually)
Features7/10
7 - strong scheduling, approval workflows, AI captions, analytics, and white-label reports; lacks social listening and advanced community tools.
Value6/10
6 - Starter is $49/month billed yearly, but the step to Beyond ($249/month yearly) is large.
Ease of use8/10
8 - intuitive visual calendar interface; client approval flows accessible without Loomly accounts; onboarding is smooth.
Ecosystem7/10
7 - connects Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile and Threads, with iOS and Android apps.
Support6/10
6 - help center and chat; priority support is part of Enterprise.
Community ratings
4.6/ 5 aggregate · across 2 sources
G2
4.6310+ reviews
Capterra
4.7110+ reviews
Third-party ratings shown verbatim; aggregate weighted by review volume.
What it really is
Loomly — social media management platform for teams with scheduling, approvals, and analytics.
Our take
Loomly is built around a content calendar with approval workflows and roles, an AI assistant and analytics. Starter covers 12 social accounts and 3 users; Beyond raises that to 60 accounts and unlimited users and adds custom branding and custom workflows. There is no free plan, only a 7-day trial, and yearly plans can't be cancelled early.
Why we rate it
The calendar, approval workflows and roles suit teams that need sign-off before posts go out, and the yearly price saves 25%.
The catch
Starter is limited to 3 users, and the next plan (Beyond) costs about five times as much. Yearly plans are paid upfront and can't be terminated early.
Best for
Small agencies managing multiple client social accounts
Marketing teams needing structured content approval workflows
Brands requiring white-label performance reporting for stakeholders
Not good for
Solo creators who only need basic scheduling
Teams of more than 3 users that don't want the Beyond price
Anyone who wants a free plan
Friction report
Time to value
Fast: a 7-day trial with no card; connect accounts and start filling the calendar.
Scale breakpoint
The gap between Starter (3 users, 12 accounts) and Beyond (unlimited users, 60 accounts at $249/mo) leaves mid-sized teams with no graceful step-up; costs jump sharply as headcount grows past 3.
Walled garden
Moderate: plans, calendars and approval workflows live inside Loomly.
Loomly pricing
Plan
Monthly billing
Yearly billing
Limits
Starter
$65/month
$49/month ($588/year)
12 social accounts, 3 users, unlimited calendars
Beyond
$332/month
$249/month ($2,988/year)
60 social accounts, unlimited users, unlimited calendars
Enterprise
Custom
Custom
61+ social accounts, unlimited users, priority support
From Loomly's pricing page and homepage, checked 3 October 2026. Prices in USD; sales tax may apply. 7-day free trial, no credit card. Yearly plans save 25% but can't be terminated early. Nonprofits get a 50% lifetime discount.
A look inside
Frequently Asked Questions
Starter costs $65 a month, or $49 a month billed yearly ($588). Beyond costs $332 a month, or $249 a month billed yearly ($2,988). Enterprise is custom (checked 3 October 2026).
Yes. Loomly offers a 7-day free trial and no credit card is needed.
No. After the 7-day trial you need a paid plan.
No. Loomly says yearly plans are charged upfront for 12 months and can't be terminated early. Monthly plans can stop anytime.
Bending Spoons. Its acquisition of Loomly was announced in January 2025, and the loomly.com footer names Bending Spoons Operations S.p.A.
Loomly alternatives
Other social media management tools from our reviews:
Buffer: Social media scheduling and analytics for individuals and teams.
Planable: Collaborative content planning and approval platform for teams and agencies.
Hootsuite: Social media management for scheduling, monitoring and reporting.
Sprout Social: Social media management platform for businesses and agencies.
