Majestic
Key Applications
- Backlink Profile Analysis: Provides deep exploration of a website's backlink profile, including referring domains, anchor text, and link quality, using the largest commercial link index.
- Competitive Link Intelligence: Uncovers competitors' link-building strategies and sources to identify new outreach and acquisition opportunities.
- Trust Flow & Citation Flow Metrics: Uses proprietary metrics to evaluate the quality and trustworthiness of a backlink profile and individual linking domains.
- Specific Workflow: An SEO agency analyzes a client's backlink profile to identify toxic links for disavowal, then uses the competitor analysis feature to find high-quality, relevant websites for a new outreach campaign.
Who It’s For
This platform is designed for advanced SEO professionals, digital marketing agencies, and in-house specialists whose strategy heavily depends on link building and backlink analysis. It solves the problem of needing the most comprehensive and accurate link data to assess domain authority, mitigate negative SEO, and plan effective outreach. The primary buyer persona is an SEO Director or Link Building Manager who relies on granular, trust-based link metrics to guide strategy.
Pros & Cons
| Pros |
Cons |
| ✔ Dedicated backlink analysis |
✖ No keyword or content tools |
| ✔ Unique Trust Flow & Citation Flow metrics |
✖ Dated UI |
| ✔ Affordable pricing |
✖ Less versatile than other suites |
| Pros |
Cons |
| ✔ Very beginner-friendly |
✖ Limited backlink data compared to Ahrefs |
| ✔ Clean interface |
✖ Less feature depth than Semrush |
| ✔ Helpful community and resources |
✖ Can feel slower at scale |
How It Compares
- Versus Ahrefs: Majestic wins on the sheer size and historical depth of its link index, and its unique Trust Flow metric, whereas Ahrefs is often favored for its fresher index, broader feature set, and more intuitive user interface.
- Versus SEMrush: It differentiates by being a specialist tool focused overwhelmingly on link intelligence, while SEMrush is an all-in-one marketing suite where backlinks are one component.
- Versus Moz: Its competitive advantage is a significantly larger link index and more established, trust-based metrics compared to Moz's Domain Authority and Link Explorer tool.
Bullet Point Features
- Largest commercial backlink index
- Trust Flow and Citation Flow metrics
- Historical backlink index and fresh index
- Detailed anchor text and referring domain analysis
- Site Explorer and Backlink History tools