Make (formerly Integromat)

Description

Make (formerly Integromat) is a powerful visual platform for designing, building, and automating workflows by connecting apps and services without writing any code.

Make offers a highly visual and flexible approach to workflow automation, enabling users to connect thousands of apps and services to automate tasks, transfer data, and build sophisticated systems. Its modular structure allows for precise control over data flow, complex logic, and error handling, making it suitable for both simple automations and intricate business processes across various departments, from marketing to IT.

Key Applications

Marketing Automation: Automating lead nurturing, social media posting, and campaign management workflows.
Data Synchronization: Keeping databases, CRMs, and project management tools in sync across multiple platforms.
Operations Management: Streamlining repetitive administrative tasks, reporting, and data processing.
IT & DevOps: Orchestrating system alerts, data backups, and managing cloud resource provisioning.
E-commerce: Automating order processing, inventory updates, and customer communication.

Who It’s For

Business users, developers, marketers, sales teams, and operations professionals seeking to automate complex workflows and integrate disparate software systems without deep coding knowledge. It is particularly valuable for those who require fine-grained control over their automation logic.

Pros & Cons

Pros	Cons
✔️ Visual builder for complex, multi-step scenarios.	✖️ Can have a steeper learning curve for new users.
✔️ Extensive app integrations and powerful data transformation capabilities.	✖️ Complex scenarios can become visually dense and harder to troubleshoot.
✔️ High degree of control over automation logic and data flow.	✖️ Mobile interface is less optimized for scenario building/management.
✔️ Often more cost-effective for high-volume automation tasks.	✖️ Requires careful setup of error handling for robust operations.

Pros	Cons
✔ Very beginner-friendly	✖ Limited backlink data compared to Ahrefs
✔ Clean interface	✖ Less feature depth than Semrush
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus Zapier: Make generally offers more advanced logic, deeper customization, and a more visual, granular control over data flow and multi-step scenarios, often at a more cost-effective price point for high-volume tasks. Zapier, while robust, prioritizes ease of use for simpler, quicker automations.
Versus Workato: Make provides a more accessible entry point for complex automations compared to Workato, which is often geared towards larger enterprises with dedicated IT resources for extensive integration platform as a service (iPaaS) needs, offering a similar level of depth but often higher complexity and cost.

Bullet Point Features

Visual Workflow Builder: Drag-and-drop interface for designing complex scenarios. Thousands of App Integrations: Connects with a vast library of popular business applications.
Advanced Logic Tools: Conditional routing, iterators, aggregators, and error handlers. Data Transformation: Powerful tools for mapping, parsing, and formatting data between modules.
Webhooks & API Connectivity: Custom integrations via webhooks and direct API calls. Real-time Processing: Executes scenarios instantly upon trigger events. Scenario Scheduling: Option to run scenarios at specific intervals. Version Control: Manage and revert to previous versions of scenarios.

Try It Now

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Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sarah Mitchell

GrowthWave Agency