Make (formerly Integromat)
Key Applications
- Marketing Automation: Automating lead nurturing, social media posting, and campaign management workflows.
- Data Synchronization: Keeping databases, CRMs, and project management tools in sync across multiple platforms.
- Operations Management: Streamlining repetitive administrative tasks, reporting, and data processing.
- IT & DevOps: Orchestrating system alerts, data backups, and managing cloud resource provisioning.
- E-commerce: Automating order processing, inventory updates, and customer communication.
Who It’s For
Business users, developers, marketers, sales teams, and operations professionals seeking to automate complex workflows and integrate disparate software systems without deep coding knowledge. It is particularly valuable for those who require fine-grained control over their automation logic.
Pros & Cons
| Pros |
Cons |
| ✔️ Visual builder for complex, multi-step scenarios. |
✖️ Can have a steeper learning curve for new users. |
| ✔️ Extensive app integrations and powerful data transformation capabilities. |
✖️ Complex scenarios can become visually dense and harder to troubleshoot. |
| ✔️ High degree of control over automation logic and data flow. |
✖️ Mobile interface is less optimized for scenario building/management. |
| ✔️ Often more cost-effective for high-volume automation tasks. |
✖️ Requires careful setup of error handling for robust operations. |
| Pros |
Cons |
| ✔ Very beginner-friendly |
✖ Limited features compared to Others |
| ✔ Clean interface |
✖ Less feature depth than others |
| ✔ Helpful community and resources |
✖ Can feel slower at scale |
How It Compares
- Versus Zapier: Make generally offers more advanced logic, deeper customization, and a more visual, granular control over data flow and multi-step scenarios, often at a more cost-effective price point for high-volume tasks. Zapier, while robust, prioritizes ease of use for simpler, quicker automations.
- Versus Workato: Make provides a more accessible entry point for complex automations compared to Workato, which is often geared towards larger enterprises with dedicated IT resources for extensive integration platform as a service (iPaaS) needs, offering a similar level of depth but often higher complexity and cost.
Bullet Point Features
- Visual Workflow Builder: Drag-and-drop interface for designing complex scenarios. Thousands of App Integrations: Connects with a vast library of popular business applications.
- Advanced Logic Tools: Conditional routing, iterators, aggregators, and error handlers. Data Transformation: Powerful tools for mapping, parsing, and formatting data between modules.
- Webhooks & API Connectivity: Custom integrations via webhooks and direct API calls. Real-time Processing: Executes scenarios instantly upon trigger events. Scenario Scheduling: Option to run scenarios at specific intervals. Version Control: Manage and revert to previous versions of scenarios.
Frequently Asked Questions
Find quick answers about this tool’s features, usage ,Compares, and support to get started with confidence.
What is Make (formerly Integromat) and what is it used for?

Make is a visual workflow automation platform that helps users connect apps, automate tasks, and manage complex processes without coding. It enables businesses and individuals to streamline operations and improve productivity by automating repetitive tasks.
How does Make simplify workflow automation?

Make provides a drag-and-drop visual editor, pre-built integrations, and custom triggers that allow users to design automated workflows between multiple apps. It reduces manual work by executing tasks automatically based on predefined rules.
What types of workflows can be created with Make?

Users can create multi-step automations, data transfers, notifications, API integrations, report generation, and custom business processes. Its flexibility allows both simple and advanced workflows to be automated effectively.
Is Make suitable for beginners?

Users can create multi-step automations, data transfers, notifications, API integrations, report generation, and custom business processes. Its flexibility allows both simple and advanced workflows to be automated effectively.
Who should use Make and what benefits can they expect?

Make is ideal for business teams, developers, marketers, operations teams, and productivity enthusiasts. Users can expect time savings, improved efficiency, seamless app integrations, error reduction, and scalable automation, helping them optimize business processes and increase productivity.