Metricool

Description

Metricool is an all-in-one social media management, analytics, and online advertising platform designed to help businesses and professionals manage and optimize their digital presence across various channels.

Metricool provides a comprehensive suite of tools for social media content planning, scheduling, real-time analytics, and reporting. It supports major platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, and Google My Business, alongside features for website and blog analytics, and managing ad campaigns across Facebook Ads, Google Ads, and TikTok Ads. Its user-friendly interface allows for streamlined workflow, competitive analysis, and performance monitoring from a single dashboard.

Key Applications

Social Media Management: Plan, schedule, and publish content across multiple social networks, ensuring consistent brand presence and engagement.
Performance Analytics: Monitor real-time statistics for social media profiles, websites, and ad campaigns to track growth, engagement, and ROI.
Ad Campaign Optimization: Manage and analyze the performance of paid advertising campaigns on platforms like Facebook, Instagram, Google, and TikTok from a unified interface.

Who It’s For

Metricool is ideal for social media managers, digital marketing agencies, small to medium-sized businesses, content creators, and bloggers who need a centralized platform to manage, analyze, and optimize their social media and online advertising efforts efficiently.

Pros & Cons

Pros	Cons
✔️ All-in-one platform for social media, web, and ad analytics.	✖️ Free plan has limited features and social profiles.
✔️ Intuitive interface makes scheduling and reporting straightforward.	✖️ Advanced social listening features are less developed compared to specialized tools.
✔️ Strong focus on data visualization and comprehensive reporting.	✖️ Some niche social media platforms may not be fully supported.

Pros	Cons
✔ Very beginner-friendly	✖ Limited backlink data compared to Ahrefs
✔ Clean interface	✖ Less feature depth than Semrush
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus Hootsuite: Metricool often provides more integrated ad campaign management and real-time website analytics within its core offering, while Hootsuite is renowned for its robust social listening and team collaboration features.
Versus Buffer: Metricool offers a broader scope by including web analytics and extensive ad campaign management, whereas Buffer primarily focuses on streamlined social media scheduling and analytics for organic content.

Bullet Point Features

Multi-platform Social Media Scheduling and Publishing Real-time Social Media and Website Analytics Google Ads, Facebook Ads, and TikTok Ads Campaign Management Competitor Analysis and Benchmarking Customizable Reports and Data Export Link in Bio SmartPages for Instagram and TikTok

Try It Now

Disclosure

All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.

Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sarah Mitchell

GrowthWave Agency