MozBar

Description

MozBar is a free Chrome extension that provides instant SEO metrics for any webpage or search engine results page (SERP). It offers quick access to Domain Authority.

The MozBar is a powerful, all-in-one SEO toolbar developed by Moz, designed to give digital marketers, SEO professionals, and content creators immediate insights into various SEO aspects of a website. By integrating directly into the browser, it allows users to analyze pages on the fly, examine link profiles, explore keyword opportunities, and understand page elements that impact search rankings without leaving the current tab. This accessibility makes it an invaluable tool for conducting quick SEO audits, competitive research, and content optimization.

Key Applications

On-Page SEO Analysis: Instantly view page elements like title tags, meta descriptions, header tags, and schema markup.
Link Profile Evaluation: Check Domain Authority (DA), Page Authority (PA), and link metrics for any page, aiding in backlink analysis.
Competitive Research: Compare SEO metrics across multiple sites directly from SERPs to understand competitor strengths and weaknesses.
Keyword Difficulty Assessment: Quickly identify the difficulty of ranking for specific keywords on Google search results.
SERP Overlay: Enhance search results with key SEO metrics for each listing, facilitating efficient keyword and competitor analysis.

Who It’s For

SEO professionals, digital marketers, content creators, webmasters, and anyone interested in understanding website performance in search engines. It's particularly useful for those who need quick, on-demand SEO data without deep dives into complex dashboards.

Pros & Cons

Pros	Cons
✔️ Free and easy to install Chrome extension for instant SEO metrics.	✖️ Full functionality and deeper metrics often require a Moz Pro subscription.
✔️ Provides instant Domain Authority (DA) and Page Authority (PA) metrics.	✖️ Can sometimes slow down browser performance on complex pages.
✔️ Offers quick on-page SEO analysis and competitive insights directly on SERPs.	✖️ Data relies solely on Moz's proprietary metrics, which might differ from other tools.
✔️ User-friendly interface with clear data presentation for quick insights.	✖️ Limited historical data or trend analysis compared to full SEO platforms.

Pros	Cons
✔ Very beginner-friendly	✖ Limited backlink data compared to Ahrefs
✔ Clean interface	✖ Less feature depth than Semrush
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus Ahrefs SEO Toolbar: MozBar focuses heavily on its proprietary DA/PA metrics and is a good starting point for general link and page authority assessment. Ahrefs' toolbar provides more granular data on backlinks and traffic estimates, often requiring an Ahrefs subscription for full functionality.
Versus SEMrush SEO Toolbar: MozBar offers a cleaner, more direct display of core Moz metrics. SEMrush's toolbar integrates a wider range of data points including traffic, keywords, and on-page issues, often requiring a SEMrush subscription for detailed insights.
Versus Google's Lighthouse: MozBar is designed for real-time SEO metric viewing across live pages. Lighthouse provides detailed performance, accessibility, SEO, and best practice audits from a technical perspective, typically run on a single page.

Bullet Point Features

Instant Domain Authority (DA) & Page Authority (PA)
Spam Score and Link Metrics
Keyword Difficulty Analysis on SERPs On-Page SEO
Element Highlighter (Title, Meta Description, H1-H6, Alt Text) HTTP Status Code Checker
Custom Search Profile Creation
Export SERP analysis to CSV (with Moz Pro) Schema.org Markup Detection

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Disclosure

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Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sarah Mitchell

GrowthWave Agency