Planable

Description

Planable is a collaborative social media content planning and approval platform designed for marketing teams and agencies to streamline content creation, review, and scheduling workflows across multiple social media channels.

Planable provides a dedicated workspace for marketing teams to create, preview, collaborate on, and schedule social media content with unparalleled efficiency. It offers an intuitive visual calendar, supports rich content formats across various platforms, and integrates robust feedback and approval mechanisms, ensuring all content is on-brand and approved before publishing. This platform aims to eliminate scattered communication and lengthy approval cycles, centralizing the entire social media content lifecycle.

Key Applications

Content Planning & Organization: Visually plan and organize social media posts using a drag-and-drop content calendar across multiple social profiles.
Team & Client Collaboration: Facilitate real-time feedback, comments, and approvals among internal team members and external clients directly on posts.
Multi-platform Scheduling: Schedule and auto-publish content simultaneously across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, and Google My Business.
Streamlined Approval Workflows: Manage content review processes with customizable approval flows, version control, and clear visibility into content status.

Who It’s For

Marketing agencies, social media teams, brand managers, and content creators who manage multiple social media accounts and require a highly collaborative environment for content planning, review, and approval.

Pros & Cons

Pros	Cons
✔️ Highly visual and intuitive interface for content planning.	✖️ Analytics features are less comprehensive compared to some all-in-one platforms.
✔️ Robust collaboration and approval workflows streamline team and client feedback.	✖️ May be considered pricier for small businesses or individual users without complex team needs.
✔️ Excellent support for various social media platforms and content types, including TikTok and YouTube.	✖️ Focus primarily on publishing and collaboration; lacks advanced social listening or CRM tools.

Pros	Cons
✔ Very beginner-friendly	✖ Limited backlink data compared to Ahrefs
✔ Clean interface	✖ Less feature depth than Semrush
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus Buffer: Planable emphasizes richer collaboration and a more visual, granular content planning experience with robust approval flows, making it ideal for teams with extensive feedback cycles. Buffer is often favored for its streamlined scheduling, simpler analytics, and often appeals to smaller teams or individuals.
Versus Sprout Social: Planable focuses specifically on an intuitive content planning and approval workflow for creators and collaborators. Sprout Social offers a broader enterprise-level suite that includes advanced social listening, CRM integrations, and comprehensive customer service tools, serving a wider range of marketing and support functions.

Bullet Point Features

Visual Social Media Calendar
Multi-platform Post Previews
Real-time Collaboration & Comments
Configurable Client Approval Workflows Scheduled Publishing & Auto-publishing
Media Library Integration Version Control & Post History
Workspace & User Management

Try It Now

Disclosure

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Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sarah Mitchell

GrowthWave Agency