#PR #MediaOutreach #Marketing
Paid
Marketing Automation

Prowly

Description

Prowly is an all-in-one public relations software designed to streamline media relations, press release distribution, and PR campaign management for businesses and agencies.
Prowly offers a comprehensive suite of tools for modern PR professionals, enabling them to discover relevant media contacts from an extensive database, craft and distribute engaging press releases, and manage their outreach campaigns effectively. It integrates media monitoring, email pitching, and analytics to provide a complete workflow for building and maintaining strong media relationships and measuring PR success.

Key Applications

  • Media Contact Discovery: Identifying and connecting with relevant journalists, influencers, and media outlets.
  • Press Release Distribution: Crafting, publishing, and distributing press releases to target media lists.
  • PR Campaign Management: Organizing and executing multi-channel PR campaigns from a single platform.
  • Media Monitoring & Analytics: Tracking media mentions and analyzing the impact and reach of PR efforts.

Who It’s For

Prowly is ideal for in-house PR teams, marketing departments, public relations agencies, and businesses of all sizes looking to manage their media relations more efficiently, enhance their outreach, and accurately measure the impact of their PR strategies.

Pros & Cons

   
                                                                                                                                                                                                                                                                                                                                                               
ProsCons
✔️ Comprehensive media database with detailed journalist profiles.✖️ Can be a significant investment for very small businesses or individual publicists.
✔️ Intuitive interface for press release creation and distribution.✖️ Media database accuracy requires occasional verification due to dynamic nature of media.
✔️ Integrated media monitoring and analytics for campaign tracking.✖️ Advanced features might have a learning curve for new users.
   
Pros Cons
Very beginner-friendly Limited backlink data compared to Ahrefs
Clean interface Less feature depth than Semrush
Helpful community and resources Can feel slower at scale

How It Compares

  • Versus Cision: Prowly typically offers a more intuitive user interface and a slightly lower entry price point, making it more accessible for smaller teams and startups, while Cision is known for its extensive global media database and broader enterprise-level solutions.
  • Versus Muck Rack: Prowly provides robust media relations tools with a focus on ease of use and integrated analytics, whereas Muck Rack is often praised for its real-time journalist profiles and strong emphasis on relationship building with active journalists.

Bullet Point Features

  • Extensive Media Database with journalist profiles
  • Press Release Creator and Distribution Email Pitching and Campaign Management Media Monitoring and Alert System
  • PR Analytics and Reporting Brand Journal/Newsroom Creation CRM for Media Contacts

Disclosure

All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.

Reviews from Our Users

Prowly
8.07.2021
Prowly

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Prowly
Tom W.
Marketing Manager
trustplilot-img
06/10/2025
Prowly

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Prowly
Alex Carter
Freelancer
03/09/2025
Prowly

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Prowly
Ryan Blake
SaaS Consultant
Prowly
12/08/2025
Prowly

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Prowly
Sarah Mitchell
GrowthWave Agency