Publer

Description

Publer is a comprehensive social media management platform designed to help individuals and teams schedule posts, analyze performance.

Publer offers a robust suite of tools for social media professionals, small businesses, and agencies looking to optimize their online presence. Its core functionality revolves around content scheduling, allowing users to plan and publish posts months in advance, utilize auto-scheduling features, and even recycle evergreen content. Beyond scheduling, Publer provides advanced analytics to monitor post performance, audience engagement, and overall social media growth. Team collaboration features facilitate seamless workflows, while integrations with various platforms and content sources enhance productivity and content curation.

Key Applications

Social Media Scheduling: Automate post publication across numerous platforms including Facebook, Instagram, LinkedIn, Twitter, Pinterest, Google My Business, TikTok, and YouTube.
Content Management: Bulk schedule posts, curate content from RSS feeds, design visuals within the platform, and create recurring posts for consistent engagement.
Performance Analytics: Track key metrics such as reach, engagement, clicks, and follower growth across all connected social accounts to refine social media strategies.
Team Collaboration: Assign roles, manage permissions, and streamline content approval workflows for efficient team-based social media management.
Audience Engagement: Respond to comments and messages directly from the Publer dashboard, fostering timely interaction with followers.

Who It’s For

Publer is ideal for social media managers, marketing agencies, small to medium-sized businesses, content creators, and influencers who manage multiple social media accounts and require efficient scheduling, collaboration, and analytics capabilities to scale their digital presence.

Pros & Cons

Pros	Cons
✔️ Extensive support for numerous social media platforms, including less common ones.	✖️ User interface can feel overwhelming due to the vast number of features.
✔️ Robust scheduling options including auto-scheduling, bulk scheduling, and content recycling.	✖️ Advanced analytics and reporting features are primarily available on higher-tier plans.
✔️ Comprehensive team collaboration tools and detailed access permissions.	✖️ Mobile app functionality is less robust compared to the desktop version.

Pros	Cons
✔ Very beginner-friendly	✖ Limited backlink data compared to Ahrefs
✔ Clean interface	✖ Less feature depth than Semrush
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus Hootsuite: Publer often offers a more user-friendly interface for new users and competitive pricing, especially for smaller teams or individuals managing a moderate number of social accounts, while Hootsuite is known for its extensive integrations and enterprise-level features.
Versus Buffer: Publer provides a broader range of social media platforms it connects to, including Google My Business and TikTok in some plans, and more advanced content recycling options. Buffer is celebrated for its simplicity and focus on scheduling and analytics, often appealing to those prioritizing ease of use above all else.

Bullet Point Features

Multi-Platform Scheduling (Facebook, Instagram, LinkedIn, Twitter, Pinterest, GMB, TikTok, YouTube, etc.)
Auto-Schedule and Bulk Scheduling Capabilities Content Recycling and Evergreen Post Management
Advanced Analytics and Reporting Team Collaboration with Roles & Permissions Image and Video Editor (built-in)
Link Shortener Integration RSS Feed Integration for Content Curation Social Listening and Engagement Management
Workspace Management for multiple brands/clients

Try It Now

Disclosure

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Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sarah Mitchell

GrowthWave Agency