Rakuten
Free
Chrome Extensions & Browser Tools
Rakuten
Description
Rakuten (formerly Ebates) is a leading cashback and rewards program that allows users to earn money back on purchases made at thousands of online and select in-store retailers.
Rakuten operates as an affiliate marketing platform, partnering with over 3,500 stores to offer cashback to its members. When a user shops through Rakuten's website, mobile app, or browser extension, Rakuten earns a commission from the retailer, a portion of which is then shared with the user as cashback. This system enables users to save on a wide range of products and services, from clothing and electronics to travel and home goods. Payments are issued quarterly via PayPal or physical check, making it a straightforward way to accumulate savings from routine online shopping.
Key Applications
- Online Shopping Savings: Earn a percentage back on purchases made at a vast network of online retailers.
- Deal Aggregation: Discover and apply coupons, promo codes, and special discounts for enhanced savings.
- In-Store Cashback: Link credit cards to earn cashback on qualifying purchases at participating physical stores.
Who It’s For
Rakuten is designed for frequent online shoppers and consumers seeking to maximize savings and earn rewards on their everyday purchases without requiring significant effort. It appeals to individuals looking for a simple, passive method to reduce spending across a broad spectrum of retailers.
Pros & Cons
How It Compares
- Versus Honey: While Honey primarily focuses on automatically finding and applying coupon codes at checkout, Rakuten's core offering is a direct cashback percentage on purchases. Both offer browser extensions, but Rakuten's direct cash reward system often yields more substantial savings on larger purchases where a fixed percentage is applied.
- Versus Ibotta: Ibotta traditionally excels in grocery and in-store offers, often requiring receipt scanning or offer activation. Rakuten, conversely, specializes in online retail cashback, although it has expanded to include some in-store offers. Rakuten's online integration is generally more seamless for web-based purchases.
Bullet Point Features
- Cashback Rewards: Earn a percentage back on purchases from over 3,500 partner stores.
- Browser Extension: Automates cashback activation and coupon application for seamless savings.
- Mobile App: Shop on-the-go, discover deals, and activate in-store offers.
- In-Store Cashback: Link credit cards for cashback at participating physical retail locations.
- Refer-a-Friend Program: Earn bonuses for inviting new members who make qualifying purchases.
- Seasonal Double Cashback Events: Access enhanced cashback rates during promotional periods.
Disclosure
All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.
Reviews from Our Users
8.07.2021
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"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."
Tom W.
Marketing Manager
06/10/2025
"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''
Alex Carter
Freelancer
03/09/2025
"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."
Ryan Blake
SaaS Consultant
12/08/2025
"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."
Sarah Mitchell
GrowthWave Agency
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