#MarketingAutomation #EmailMarketing #CRM
Freemium
Marketing Automation

Sendinblue (Brevo)

Description

Sendinblue, now rebranded as Brevo, is an all-in-one digital marketing platform designed to help businesses build and grow customer relationships.
Brevo (formerly Sendinblue) provides a powerful and scalable solution for businesses of all sizes to manage their customer communications. Its platform goes beyond basic email marketing, integrating essential CRM functionalities to track customer interactions, advanced marketing automation to streamline workflows, and transactional email services for critical business communications. With intuitive drag-and-drop editors, robust segmentation options, and real-time analytics, Brevo empowers users to create personalized campaigns, engage effectively with their audience, and drive business growth through multichannel strategies.

Key Applications

  • Email Marketing: Design, send, and track highly personalized email newsletters and campaigns with advanced segmentation and automation capabilities.
  • Marketing Automation: Create sophisticated automated workflows for lead nurturing, welcome sequences, abandoned cart recovery, and more.
  • CRM & Sales: Manage customer relationships, organize contacts, track sales pipelines, and engage with leads directly within the platform.
  • Transactional Email & SMS: Send critical, event-triggered messages like order confirmations, password resets, and shipping updates efficiently.
  • Live Chat: Integrate real-time chat functionality on websites to offer instant support and capture leads.

Who It’s For

Small to medium-sized businesses (SMBs) and growing enterprises seeking an integrated, cost-effective digital marketing and CRM platform. It's particularly well-suited for organizations that prioritize comprehensive features, robust automation, and scalable solutions for managing customer relationships across multiple channels.

Pros & Cons

Pros Cons
✔️ Comprehensive all-in-one platform for email, SMS, CRM, and automation. ✖️ Design template variety may be less extensive compared to some competitors.
✔️ Cost-effective, volume-based pricing, especially beneficial for growing contact lists. ✖️ Initial learning curve to master the wide array of integrated features.
✔️ Strong marketing automation and transactional email capabilities. ✖️ Free plan has daily sending limits and excludes some advanced functionalities.
Pros Cons
Very beginner-friendly Limited backlink data compared to Ahrefs
Clean interface Less feature depth than Semrush
Helpful community and resources Can feel slower at scale

How It Compares

  • Versus Mailchimp: Brevo offers a more extensive range of features beyond email marketing, including robust CRM, SMS, and transactional email, often at a more competitive price point for larger contact lists, while Mailchimp historically focused more on creative email design and basic automation.
  • Versus HubSpot: Brevo provides a more streamlined, often more affordable all-in-one solution for marketing and sales without the extensive depth and complexity of HubSpot's enterprise-grade CRM and full marketing hub, making it ideal for businesses seeking comprehensive tools without the higher price tag.

Bullet Point Features

  • Drag-and-Drop Email Editor Advanced Marketing Automation Workflows.
  • Integrated CRM for Contact Management SMS Marketing Capabilities .
  • Transactional Email API & SMTP Service.
  • Live Chat Integration Landing Page Builder A/B Testing and Real-time Analytics.

Disclosure

All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.

Reviews from Our Users

Sendinblue (Brevo)
8.07.2021
Sendinblue (Brevo)

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Sendinblue (Brevo)
Tom W.
Marketing Manager
trustplilot-img
06/10/2025
Sendinblue (Brevo)

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Sendinblue (Brevo)
Alex Carter
Freelancer
03/09/2025
Sendinblue (Brevo)

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Sendinblue (Brevo)
Ryan Blake
SaaS Consultant
Sendinblue (Brevo)
12/08/2025
Sendinblue (Brevo)

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Sendinblue (Brevo)
Sarah Mitchell
GrowthWave Agency