What is Sendinblue (Brevo) and what is it used for?

Sendinblue, now known as Brevo, is an all-in-one marketing and customer communication platform that helps businesses manage email marketing, SMS campaigns, automation, and customer engagement. It is designed to support businesses throughout the entire customer lifecycle.

How does Brevo simplify marketing and communication?

Brevo provides email and SMS campaign tools, marketing automation workflows, contact management, and transactional messaging in one platform. This allows businesses to communicate consistently with customers across multiple channels without switching tools.

What features does Sendinblue (Brevo) offer?

Brevo offers email and SMS marketing, automation workflows, contact segmentation, transactional emails, analytics and reporting, CRM features, and integrations with popular business tools. These features help businesses deliver personalized and timely communication.

Is Brevo suitable for beginners?

Yes, Brevo is beginner-friendly. Its clean interface, drag-and-drop editors, and pre-built automation templates make it easy for users with little experience to launch campaigns and manage customer communications effectively.

Who should use Sendinblue (Brevo) and what benefits can they expect?

Brevo is ideal for small and medium-sized businesses, e-commerce brands, marketers, and growing companies. Users can expect improved customer engagement, unified communication channels, better automation, reliable message delivery, and actionable insights, helping them build stronger customer relationships and grow their business.

Reviewed · Updated 2026-06-19

Sendinblue (Brevo)

Sendinblue, now rebranded as Brevo, is an all-in-one digital marketing platform designed to help businesses build and grow customer relationships.

Reviewed by the Conversion Gems editorial team · 2026-06-19

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Pricing

Freemium

Best for

Startup companies

Community ratings

4.3/ 5 aggregate · across 3 sources

4.52,500+ reviews

Capterra

4.63,400+ reviews

Trustpilot

4.17,100+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Brevo (formerly Sendinblue) — multichannel email marketing, automation, and CRM platform.

Our take

Brevo is a genuinely comprehensive marketing suite covering email, SMS, WhatsApp, live chat, transactional email, and a built-in CRM — all on a single platform. Pricing scales by monthly email volume rather than contact count, making it unusually cost-effective for businesses with large lists but moderate send frequency. Note: the DB entry price of $25/mo is outdated; the Starter plan actually begins at $9/mo for 5,000 emails/month.

Why we rate it

Few platforms at this price point bundle email marketing, automation, transactional email, CRM, SMS, and WhatsApp under one roof. The volume-based pricing model genuinely rewards businesses with large contact lists and moderate send frequency that would pay far more on per-contact platforms.

The catch

Free and lower-tier plans gained stricter contact limits in late 2025. Add-on seats for Sales CRM ($12/user/mo) and Conversations chat ($15/user/mo) can push total cost significantly higher for multi-person teams. The template library is less polished than some competitors.

Best for

SMBs needing email, CRM, and transactional email in one platform

E-commerce stores with large contact lists and moderate monthly send volumes

Teams that run SMS or WhatsApp campaigns alongside email marketing

Not good for

Teams needing a rich design template marketplace or heavy creative customization

Large enterprises requiring deep ERP integrations or enterprise SSO out of the box

Solopreneurs wanting the absolute simplest email-only tool with minimal setup

Friction report

Time to value

Moderate: first campaign can launch within an hour; mastering automation workflows and CRM setup takes several sessions.

Scale breakpoint

The jump to Professional at $499/mo is steep; multi-user CRM and chat add-ons compound costs noticeably past ~5 seats.

Walled garden

Moderate: contact data is exportable and the API is open, but automation workflows and transactional templates are native-only and require rebuilding on migration.

A look inside

Frequently Asked Questions

Alternatives

Step up

Klaviyo or HubSpot Marketing Hub for deeper e-commerce personalization or enterprise CRM depth.

Lighter alternative

MailerLite or Mailchimp free tier for teams needing simple email-only campaigns with minimal setup.

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