Brevo, formerly Sendinblue, is a marketing platform for email campaigns, automation, transactional email, SMS and WhatsApp, with a sales CRM. The free plan sends up to 300 emails a day with no credit card. Paid plans start at $9 a month for Starter and $18 a month for Standard, and the price rises with your monthly email volume.
Sendinblue is now Brevo
Sendinblue renamed itself Brevo. sendinblue.com now redirects to brevo.com, and some Brevo group companies are still registered under the Sendinblue name. Accounts, plans and features are managed at brevo.com.
Checked October 3, 2026
The bottom line
The most cost-effective all-in-one email + CRM platform for SMBs that send at high contact volume but moderate frequency.
7.7
Our score
7.7 / 10
Conversion Gems editorial verdict
Free; Starter from $9/mo
Features8/10
8 - email, SMS, WhatsApp, chat, CRM, transactional API, automation, A/B testing, landing pages; very few competitors match this breadth at the price.
Value9/10
9 - volume-based pricing is a structural advantage; Starter at $9/mo undercuts most comparable all-in-one platforms significantly.
Ease of use7/10
7 - drag-and-drop editor is solid; full automation and CRM feature set has a real learning curve for non-technical marketers.
Ecosystem7/10
7 - native integrations with Shopify, WooCommerce, WordPress, and Zapier; open API; fewer native connectors than HubSpot or Klaviyo.
Support6/10
6 - email support in 6 languages; phone support and a deliverability specialist are listed among the higher-tier features.
Community ratings
4.3/ 5 aggregate · across 3 sources
G2
4.52,500+ reviews
Capterra
4.63,400+ reviews
Trustpilot
4.17,100+ reviews
Third-party ratings shown verbatim; aggregate weighted by review volume.
Brevo covers email marketing, automation, transactional email, SMS, WhatsApp, chat and a sales CRM in one account. Paid plans are priced by monthly email volume, starting at 5,000 emails on Starter. The free plan is real but capped at 300 emails a day and shows Brevo branding in emails.
Why we rate it
Few platforms at this price point bundle email marketing, automation, transactional email, CRM, SMS, and WhatsApp under one roof. The volume-based pricing model genuinely rewards businesses with large contact lists and moderate send frequency that would pay far more on per-contact platforms.
The catch
Prices climb with email volume, and the step from Standard to Professional ($499/month and up) is large. SMS is paid separately, and the free plan keeps Brevo's logo in emails.
Best for
SMBs needing email, CRM, and transactional email in one platform
E-commerce stores with large contact lists and moderate monthly send volumes
Teams that run SMS or WhatsApp campaigns alongside email marketing
Not good for
Teams that need a large design template marketplace
Senders who need WhatsApp or push on a small budget (Professional only)
Anyone who wants an email-only tool with the fewest settings
Friction report
Time to value
Moderate: first campaign can launch within an hour; mastering automation workflows and CRM setup takes several sessions.
Scale breakpoint
Plan prices rise with monthly email volume, and multichannel features such as WhatsApp and push need Professional ($499/month and up).
Walled garden
Moderate: contact data is exportable and the API is open, but automation workflows and transactional templates are native-only and require rebuilding on migration.
Brevo pricing
Plan
Monthly billing
Yearly billing
Includes
Free
$0
$0
Up to 300 emails a day, no credit card
Starter
From $9/month
From $96.96/year
From 5,000 emails a month, no Brevo logo, Sales Essentials
From 150,000 emails a month, WhatsApp, popups, web and mobile push, 10 seats
Enterprise
Quote
Quote
For 1M+ contacts: SSO, dedicated IP, custom data integrations, tailored onboarding
From brevo.com/pricing (USD prices in the page's own plan data), checked 3 October 2026. These are entry prices; each plan costs more as monthly email volume rises. Yearly billing saves about 10%. SMS credits are sold separately.
A look inside
Frequently Asked Questions
Yes. Sendinblue renamed itself Brevo, and sendinblue.com now redirects to brevo.com. Existing accounts and plans are managed at brevo.com.
Yes. Brevo's free plan needs no credit card and lets you send up to 300 emails a day once your account is approved for sending.
Starter starts at $9 a month and Standard at $18 a month, Professional starts at $499 a month, and Enterprise is by quote. Prices rise with monthly email volume, and yearly billing saves about 10% (checked 3 October 2026).
Yes. Brevo says all plans include transactional email features, including its REST API, SMTP relay and outbound webhooks.
Brevo (formerly Sendinblue) alternatives
Other email marketing platforms from our reviews:
Mailchimp: Email marketing platform with a large template library, aimed at small businesses.
MailerLite: Simple, low-cost email marketing for small businesses and creators.
Klaviyo: Email and SMS marketing automation built for e-commerce stores.
GetResponse: Marketing automation platform for email, landing pages and funnels.
