What is SharpSpring and what does it do?

SharpSpring is a marketing automation and CRM platform that helps businesses manage email campaigns, lead nurturing, analytics, and customer engagement in one system.

Who should use SharpSpring?

Digital marketers, agencies, and small to medium businesses can benefit. It’s ideal for anyone who wants to automate marketing workflows and manage leads effectively.

How does SharpSpring simplify marketing automation?

Users can create automated campaigns, segment contacts, score leads, and track engagement, reducing manual tasks and improving marketing efficiency.

Can SharpSpring integrate with other business tools?

Yes. SharpSpring integrates with CRM systems, e-commerce platforms, analytics tools, and third-party apps, allowing seamless workflow and data management.

Why choose SharpSpring over other marketing automation platforms?

Unlike basic tools, SharpSpring offers flexible automation, built-in CRM, detailed reporting, and agency-friendly features, making it suitable for growing businesses and marketing teams.

Reviewed · Updated 2026-06-19

SharpSpring

Power your entire funnel with a single platform where every feature works together to drive sales.

Reviewed by the Conversion Gems editorial team · 2026-06-19

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Pricing

Paid

Best for

Agencies

Community ratings

4.5/ 5 aggregate · across 3 sources

4.3270+ reviews

Capterra

4.6760+ reviews

Trustpilot

2.25+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

SharpSpring (now Constant Contact Lead Gen & CRM) — full-funnel marketing automation and CRM platform for agencies and SMBs.

Our take

SharpSpring was acquired by Constant Contact in September 2021 for ~$240M and rebranded as 'Constant Contact Lead Gen & CRM' in March 2023; sharpspring.com now redirects to constantcontact.com/lead-gen-crm. The DB's $29/mo entry price is critically wrong — actual pricing starts at $449/mo for 1,000 contacts with no free trial. The platform remains a strong all-in-one option combining CRM, email automation, behavioral analytics, landing pages, and white-label agency tools under a single subscription.

Why we rate it

Consolidates CRM, email marketing, automation workflows, landing pages, and behavioral analytics in one platform — a genuine multi-tool replacement with strong agency white-labeling features.

The catch

No free trial and a steep $449/mo entry price make it hard to evaluate before committing; onboarding fees add to the initial cost, and the UI lags behind HubSpot in polish.

Best for

Marketing agencies needing white-label client portals

Mid-market B2B teams wanting CRM + automation without HubSpot pricing

Businesses replacing 3–4 point tools with one integrated platform

Not good for

Startups or solopreneurs — $449/mo entry is prohibitive

Teams wanting a free trial before committing

E-commerce brands needing deep native cart/product analytics

Friction report

Time to value

Slow: onboarding typically requires a paid setup engagement ($1,800+) and a learning curve on automation workflows before meaningful ROI.

Scale breakpoint

Contact-tier jumps (1K to 10K to 20K+) create sharp cost cliffs; agency multi-client management can strain plan limits quickly.

Walled garden

Moderate: data is exportable but complex automations and CRM history are tightly coupled to the platform, making migrations non-trivial.

A look inside

Frequently Asked Questions

Alternatives

Step up

HubSpot Marketing Hub for deeper reporting, a larger native app marketplace, and more polished UI at comparable price points.

Lighter alternative

ActiveCampaign for teams wanting strong email automation + CRM at a lower entry price with a free trial.

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