SharpSpring

Description

Power your entire funnel with a single platform where every feature works together to drive sales.

SharpSpring offers a full suite of automation tools at a competitive price, making it especially popular with marketing agencies. It includes CRM, email automation, social media tools, and landing pages.

Key Applications

Behavioral-Based Email Automation: Triggers personalized email sequences and campaigns based on prospect website visits, email engagement, and form submissions.
Lead Scoring & CRM Integration: Automatically scores leads based on their activity and seamlessly syncs qualified prospects to a connected CRM for sales follow-up.
Sales Prospecting Tools: Provides built-in email tracking, click-to-call functionality, and site visitor identification to empower sales teams within the marketing platform.
Specific Workflow: A visitor reads a pricing page, triggering a lead score increase and an automated email with a relevant case study; the salesperson receives an alert and can see which pages the prospect visited.

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Who It’s For

This platform is built for marketing agencies and small to mid-sized B2B businesses. It solves the challenge of implementing powerful, behavior-driven marketing automation without the high cost and complexity of enterprise solutions. The primary buyer persona is a Marketing Agency Owner or a hands-on Marketing Manager seeking an affordable, all-in-one platform to generate and nurture qualified leads for themselves or their clients.

Pros & Cons

Pros	Cons
✔ Great value for the feature set	✖ Interface can feel less polished
✔ Agency-friendly with white-label options	✖ Learning curve for advanced features
✔ Built-in CRM	✖

Pros	Cons
✔ Very beginner-friendly	✖ Limited features compared to Others
✔ Clean interface	✖ Less feature depth than others
✔ Helpful community and resources	✖ Can feel slower at scale

How It Compares

Versus HubSpot: SharpSpring wins on price-to-power ratio and agency-friendly features like client-specific pricing, whereas HubSpot is a more comprehensive but costly all-in-one suite.
Versus Marketo: It differentiates through its affordability and usability for smaller teams, offering robust automation without the enterprise-level complexity and cost.
Versus ActiveCampaign: Its competitive advantage is the built-in sales prospecting tools and a stronger focus on being a unified platform for both marketing and sales teams, not just marketing automation.

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Bullet Point Features

Visual, behavioral-based automation builder.
Built-in CRM and sales productivity tools.
Dynamic landing pages and form builders.
Advanced website visitor tracking and lead scoring.
Agency-centric features and pricing models.

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Frequently Asked Questions

Find quick answers about this tool’s features, usage ,Compares, and support to get started with confidence.

What is SharpSpring and what does it do?

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SharpSpring is a marketing automation and CRM platform that helps businesses manage email campaigns, lead nurturing, analytics, and customer engagement in one system.

Who should use SharpSpring?

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Digital marketers, agencies, and small to medium businesses can benefit. It’s ideal for anyone who wants to automate marketing workflows and manage leads effectively.

How does SharpSpring simplify marketing automation?

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Users can create automated campaigns, segment contacts, score leads, and track engagement, reducing manual tasks and improving marketing efficiency.

Can SharpSpring integrate with other business tools?

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Yes. SharpSpring integrates with CRM systems, e-commerce platforms, analytics tools, and third-party apps, allowing seamless workflow and data management.

Why choose SharpSpring over other marketing automation platforms?

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Unlike basic tools, SharpSpring offers flexible automation, built-in CRM, detailed reporting, and agency-friendly features, making it suitable for growing businesses and marketing teams.

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Reviews from Our Users

8.07.2021

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

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Tom W.

Marketing Manager

06/10/2025

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

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Alex Carter

Freelancer

03/09/2025

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

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Ryan Blake

SaaS Consultant

12/08/2025

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

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Sarah Mitchell

GrowthWave Agency