#Popups #LeadCapture #EmailGrowth
Freemium
Conversion Optimization (CRO)
Sumo
Description
Sumo provides a comprehensive suite of website growth tools, specializing in email capture, social sharing, and analytics.
Sumo offers a robust platform designed to empower website owners and marketers to optimize their online presence for growth. Its key functionalities include highly customizable email opt-in forms (pop-ups, scroll boxes, welcome mats), social sharing buttons to amplify content reach, and integrated analytics to track performance. The intuitive drag-and-drop interface ensures ease of use for creating and deploying these tools without requiring extensive coding knowledge, making it an accessible solution for enhancing visitor engagement and driving conversions.
Key Applications
- Email List Building: Create and deploy high-converting pop-ups, smart bars, and welcome mats to rapidly expand your subscriber base.
- Social Content Amplification: Implement share buttons and click-to-tweet functionality to encourage visitors to distribute your content across social media platforms.
- Website Conversion Optimization: Utilize A/B testing and advanced display rules to target specific visitor segments and optimize forms for maximum conversion rates.
- Lead Generation: Capture valuable lead information directly on your site through integrated forms and strategically placed calls-to-action.
Who It’s For
E-commerce businesses, bloggers, digital marketers, small to medium-sized businesses, and content creators focused on growing their email lists, increasing social engagement, and improving website conversion rates.
Pros & Cons
How It Compares
- Versus OptinMonster: While both excel in lead capture, Sumo often provides a more integrated suite of growth tools including social sharing and basic analytics, aiming for an all-in-one approach to on-site conversion rather than solely focusing on opt-in forms.
- Versus Mailchimp: Mailchimp primarily focuses on email marketing and automation once subscribers are acquired. Sumo specializes in the acquisition phase, providing tools to capture those subscribers directly from your website, making them complementary tools rather than direct competitors.
- Versus AddThis: AddThis historically emphasized social sharing and related content recommendations. Sumo offers similar social sharing capabilities but couples them with a stronger, more advanced focus on email list building and conversion optimization through diverse form types.
Bullet Point Features
- List Builder Smart Bar (Sticky announcement and CTA bars) Share Buttons (Customizable social media sharing) .
- Image Sharer (Enables image sharing on social media) Heat Maps (Visualizes user interaction and clicks) .
- A/B Testing for Conversion Elements Advanced Display Rules and Segmentation.
- Email Service Provider Integrations WordPress Plugin and Google Tag Manager .
Disclosure
All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.
Reviews from Our Users
8.07.2021
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"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."
Tom W.
Marketing Manager
06/10/2025
"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''
Alex Carter
Freelancer
03/09/2025
"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."
Ryan Blake
SaaS Consultant
12/08/2025
"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."
Sarah Mitchell
GrowthWave Agency
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