Wave
Key Applications
- Accounting: Track income, expenses, and reconcile bank accounts for a clear financial overview and accurate record-keeping.
- Invoicing: Create and send customized, professional invoices, track payments, and set up recurring billing for improved cash flow management.
- Receipt Scanning: Digitize and categorize receipts instantly using a mobile app, simplifying expense management and tax preparation.
- Financial Reporting: Generate essential financial statements such as profit & loss, balance sheets, and sales tax reports to monitor business health.
Who It’s For
Small business owners, freelancers, independent contractors, and consultants who need robust financial management tools without a monthly subscription cost, especially those focused on service-based operations.
Pros & Cons
| Pros |
Cons |
| ✔️ Free comprehensive core accounting, invoicing, and receipt tracking. | ✖️ Customer support primarily through email/chat, with slower response times for free users. |
| ✔️ Intuitive interface, making it easy for non-accountants to manage finances. | ✖️ Advanced features like inventory management or project tracking are not available. |
| ✔️ Unlimited customers, invoices, and expense tracking without subscription fees. | ✖️ Payroll and online payment processing incur additional fees. |
| ✔️ Robust reporting features for essential financial insights. | ✖️ Does not offer a fully integrated mobile app for all accounting functions (separate apps for invoicing and receipts). |
| Pros |
Cons |
| ✔ Very beginner-friendly |
✖ Limited backlink data compared to Ahrefs |
| ✔ Clean interface |
✖ Less feature depth than Semrush |
| ✔ Helpful community and resources |
✖ Can feel slower at scale |
How It Compares
- Versus QuickBooks Online: Wave is primarily free for its core accounting features, while QuickBooks Online is a paid subscription with tiered pricing. Wave focuses on essential accounting, invoicing, and expense tracking, whereas QuickBooks offers more advanced features like inventory management and project costing, suited for larger SMEs.
- Versus FreshBooks: Wave offers a broader free accounting suite, while FreshBooks is a paid, invoice-centric solution excelling in time tracking and project management for service-based businesses. Wave provides a more comprehensive free core accounting system.
- Versus Xero: Wave is free for its core accounting features, whereas Xero is a paid subscription offering extensive integrations and collaborative features, often preferred by businesses with growing teams or complex accounting needs.
Bullet Point Features
- Double-entry accounting system
- Unlimited invoicing and expense tracking
- Bank and credit card connections for automatic transaction imports
- Receipt scanning and management via mobile app
- Financial reports (P&L, balance sheet, sales tax)
- Customer and vendor management