Freemium
SEO Tools

Yoast SEO (WordPress plugin)

Description

Improve your SEO with real-time feedback, schema, and clear guidance. Upgrade for AI tools, Google Docs integration, and 24/7 support, no hidden fees.
Yoast is the most popular SEO plugin for WordPress, helping optimize titles, meta tags, sitemaps, and readability directly in the editor.

Key Applications

  • On-Page SEO Optimization: Provides real-time, page-level analysis and recommendations for optimizing content, meta tags, and readability directly within the WordPress editor.
  • Content Readability Improvement: Analyzes sentence structure, paragraph length, and subheading distribution to help users create more accessible and engaging content.
  • Technical SEO Management: Generates XML sitemaps, manages canonical URLs, and implements OpenGraph and Schema.org structured data for enhanced social sharing and search visibility.
  • Specific Workflow: A blogger writes a new post, and the Yoast sidebar provides live feedback on keyword usage, suggests a meta description, and checks for readability issues like passive voice before publishing.

Who It’s For

This plugin is built for WordPress website owners, content creators, and bloggers of all technical skill levels. It solves the problem of implementing complex SEO best practices without requiring deep technical knowledge or leaving the familiar WordPress environment. The primary buyer persona is a Content Marketer or Small Business Owner who manages their own WordPress site and needs a guided, intuitive tool to improve their search engine rankings.

Pros & Cons

Pros Cons
Seamless WordPress integration Only for WordPress users
Great on-page optimization tips Premium version required for full features
Easy for beginners Limited for advanced SEO
Pros Cons
Very beginner-friendly Limited backlink data compared to Ahrefs
Clean interface Less feature depth than Semrush
Helpful community and resources Can feel slower at scale

How It Compares

  • Versus RankMath: Yoast SEO wins on brand recognition, a longer track record, and a very user-friendly interface, whereas RankMath is often seen as offering more advanced features for free and a more modern codebase.
  • Versus All in One SEO (AIOSEO): It differentiates with a stronger focus on content and readability analysis, while AIOSEO is often praised for its powerful setup wizard and comprehensive feature set out-of-the-box.
  • Versus manual SEO: Its competitive advantage is democratizing SEO, making advanced techniques accessible to non-experts through an integrated, step-by-step checklist within their workflow.

Bullet Point Features

  • Real-time page SEO and readability analysis
  • Title and meta description template editor
  • XML sitemap generation and management
  • Schema.org structured data implementation
  • Content Insights for related keyphrase analysis

Disclosure

All product names, logos and brands are property of their respective owners. Use is for educational and informational purposes only and does not imply endorsement. Links are to third-party sites not affiliated with Barndoor AI. Please see our Terms & Conditions for additional information.

Reviews from Our Users

Yoast SEO (WordPress plugin)
8.07.2021
Yoast SEO (WordPress plugin)

"Overall, I like the core features, but the mobile UI still feels a bit clunky. Hope they fix this in future updates."

Yoast SEO (WordPress plugin)
Tom W.
Marketing Manager
trustplilot-img
06/10/2025
Yoast SEO (WordPress plugin)

"Their support team actually listens to feedback! I’ve seen new features added within weeks. That’s impressive.''

Yoast SEO (WordPress plugin)
Alex Carter
Freelancer
03/09/2025
Yoast SEO (WordPress plugin)

"Some advanced options take a bit of time to understand, but once you get the hang of it, it’s incredibly powerful."

Yoast SEO (WordPress plugin)
Ryan Blake
SaaS Consultant
Yoast SEO (WordPress plugin)
12/08/2025
Yoast SEO (WordPress plugin)

"I’ve tried several similar tools, but this one stands out for its clean interface and automation features. Totally worth the subscription."

Yoast SEO (WordPress plugin)
Sarah Mitchell
GrowthWave Agency