What is Zapier and what does it do?

Zapier is a widely used automation platform that connects your favorite apps and services so they can work together automatically. Instead of manually copying information or switching between tools, Zapier lets you build automated workflows — called “Zaps” — that trigger actions in one app when something happens in another. This helps teams eliminate repetitive tasks and focus on higher‑value work without writing any code.

How does Zapier help automate workflows?

Zapier works by letting you define a trigger (an event in one app) and one or more actions (tasks in other apps) that should run automatically when the trigger occurs. For example, you can create a workflow that watches for new email attachments, automatically saves them to cloud storage, and notifies your team in Slack. These Zaps run in the background, helping reduce manual effort and ensure your tools stay in sync.

What types of features does Zapier offer for users?

Zapier offers a visual workflow builder where you can connect apps, define triggers and actions, and add conditions or filters to refine when tasks run. It supports multi‑step automations, conditional logic (Paths), scheduled workflows, and data formatting tools, letting you handle simple tasks or complex sequences. Zapier also includes built‑in error handling and logs so you can monitor executions and troubleshoot issues if needed.

Which apps and services can Zapier connect to?

Zapier integrates with thousands of popular apps and platforms across productivity, marketing, sales, customer support, databases, and more — including Gmail, Slack, Google Sheets, Notion, Trello, Salesforce, HubSpot, Shopify, and hundreds of others. This broad integration ecosystem lets teams automate cross‑app workflows without building custom code or relying on developers.

Who should use Zapier and what benefits can they expect?

Zapier is ideal for business teams, marketers, operations professionals, entrepreneurs, and anyone who manages repetitive digital tasks. Users can expect significant time savings, reduced errors from manual work, smoother data flows between systems, and the ability to scale processes without adding headcount. Whether you’re automating lead capture, reporting, file organization, or notifications, Zapier helps make everyday workflows more efficient and reliable.

Reviewed · Updated 2026-06-19

Zapier

Zapier is a leading online automation tool that connects thousands of web applications, allowing users to automate repetitive tasks and create seamless workflows.

Reviewed by the Conversion Gems editorial team · 2026-06-19

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Pricing

Freemium

Best for

Marketing teams

Community ratings

4.4/ 5 aggregate · across 3 sources

4.52,000+ reviews

Capterra

4.73,000+ reviews

Trustpilot

1.4300+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Zapier — no-code workflow automation platform connecting 7,000+ apps.

Our take

The market-leading no-code integration platform, Zapier lets anyone build multi-step automated workflows ('Zaps') across thousands of cloud apps without writing a line of code. DB categorizes it under Marketing Automation, but Zapier is a broad workflow-automation layer serving every business function. Entry price is $19.99/mo (annual) or $29.99/mo monthly—not $20/mo flat as the DB implies.

Why we rate it

No automation platform matches Zapier's integration breadth or the maturity of its ecosystem. Copilot meaningfully cuts setup time for non-technical users, and the documentation and template library are the best in class. For most teams, Zapier simply works without the need to write a single line of code.

The catch

Task-based billing scales non-linearly—complex multi-step Zaps consume tasks per step per run, so costs can spike unexpectedly as automation volume grows. The free tier's 2-step-only restriction limits real-world utility.

Best for

Non-technical business teams automating cross-app workflows without code

Marketing and ops teams coordinating data across many SaaS tools

SMBs needing broad app coverage, solid docs, and a proven reliability track record

Not good for

High-volume data pipelines where per-task costs become prohibitive

Developers needing deep custom logic, code-heavy transformations, or self-hosting

Budget-constrained teams where cheaper alternatives like Make or n8n are viable

Friction report

Time to value

Fast: Zap templates and AI Copilot get basic automations live within minutes of signup.

Scale breakpoint

Task-per-step billing creates steep cost jumps at high automation volume; teams with complex, high-frequency Zaps can outgrow Professional quickly.

Walled garden

Moderate: workflows and Zap logic are proprietary; migrating to another platform means rebuilding every automation from scratch.

A look inside

Frequently Asked Questions

Alternatives

Step up

Zapier Enterprise for SSO, advanced admin controls, VPC peering, and volume task pricing.

Lighter alternative

Make (formerly Integromat) or n8n for lower per-operation cost and more visual flow-based automation.

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