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Reviewed · Updated 2026-06-21

Doji

AI-powered virtual try-on app that lets shoppers create a photorealistic avatar and try on real designer fashion before buying.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Freemium
Best for
Fashion shoppers who want to see exactly how designer pieces look on their own body before purchasing online
Category
AI Product Photos
The bottom line

An innovative tool for fashion enthusiasts seeking a personalized online shopping experience.

6.7
Our score
6.7 / 10
Conversion Gems editorial verdict
Free (invite-only access)
Features8/10
8 - Innovative AI avatar creation and virtual try-on capabilities.
Value7/10
7 - Free access is appealing, but future pricing is uncertain.
Ease of use6/10
6 - Setup requires multiple photos and wait time for avatar generation.
Ecosystem5/10
5 - Limited to iOS and invite-only, restricting broader adoption.
Support6/10
6 - Limited information on customer support availability.
What it really is

Doji — an AI-powered virtual try-on app for designer fashion.

Our take

Doji enables users to create photorealistic avatars from their photos, allowing them to virtually try on designer clothing. The app is currently invite-only and available exclusively on iOS.

Why we rate it

Doji offers a unique blend of AI technology and fashion, enhancing the online shopping experience by reducing uncertainty about fit and style.

The catch

Limited access due to invite-only status and iOS exclusivity.

Best for
Fashion enthusiasts
Online shoppers seeking personalized experiences
Users interested in virtual try-on technology
Not good for
Android users
Those without access to an invite
Shoppers preferring in-store experiences
Friction report
Time to value
Moderate: Requires uploading multiple photos and waiting for avatar creation.
Scale breakpoint
Potential scalability issues as user base grows, especially with avatar processing times.
Walled garden
High: Invite-only access and iOS exclusivity limit user base.

Frequently Asked Questions

Alternatives

Step up

Zara's virtual fitting room for a broader range of brands.

Lighter alternative

Snapchat's AR try-on features for casual fashion exploration.

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Tags

#virtual try-on#AI fashion#ecommerce

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Conversion Gems independently reviews every tool. We may earn a commission if you sign up through our links — it never affects our verdict or ranking.