Marketing · Email Marketing

Flodesk

Flodesk is an email marketing platform for creators and small businesses, with forms and checkout. Paid plans start at $25 a month for 1,000 subscribers.

Our take: Flodesk is a focused choice for small senders who want branded emails, forms and a checkout in one place.

Best forBranded email for creators
ReviewedPricing: Free Trial
Try FlodeskFree; $25/mo and up (Lite, 1,000 subs)

Flodesk is an email marketing platform for small businesses, creators and coaches, with a design-led email builder, forms, workflows and checkout. Since 2 December 2025 it prices by active subscribers: Lite starts at $25 a month ($19 billed annually) for 1,000 subscribers, and the Free plan cannot send email. A 14-day trial with no credit card covers sending.

The bottom line

A design-led email tool for creators and small lists, priced by subscribers. Budget from Lite at $25 a month for 1,000 subscribers, and move to Pro for workflows.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isA design-focused email marketing platform with forms, workflows and a built-in checkout, priced by active subscribers.
Our takeFlodesk is a focused choice for small senders who want branded emails, forms and a checkout in one place.
The move to subscriber-based pricing means cost now grows with the list, and the Free plan only collects subscribers. Pick the plan by the features you need: workflows start on Pro and checkout on Everything.
Why we rate itPrices are published for every list size, the 14-day trial needs no credit card, and one login covers email, forms, workflows and checkout.
Integrations, the API and Zapier are included on every paid plan.
The catchThe Free plan cannot send email, so real use starts at $25 a month for 1,000 subscribers on monthly billing.
Prices climb with list size, tiers upgrade automatically, and support is email only on weekdays.

Best / not good for

Best for
  • Coaches, creators and small shop owners growing a list
  • People who want branded email, forms and checkout in one account
  • Teams of 1 to 10 that do not need SMS or a full CRM
Not good for
  • Anyone who needs a free plan that sends email
  • Large enterprises, SMS or WhatsApp campaigns, or full CRM needs (Flodesk's own stated limits)
  • Teams that need live chat or phone support
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Self-serve signup with email or Google, then a 14-day trial with no credit card; trial sends are capped at 500 recipients a day.
  2. Scale breakpoint
    Cost and tier rise with active subscribers; Lite tops out at 25,000 and moves to Pro above that. Above 255,000 subscribers billing becomes custom.
  3. Walled garden
    Cancelling moves the account to Free and keeps your content; full account deletion is permanent. The Flodesk Studio design app can export HTML to other email providers.

Flodesk pricing at 1,000 subscribers

PlanMonthly billingBilled annuallyWhat it adds
Free$0$0Unlimited forms, landing pages and link-in-bio pages with no subscriber limit; no email sending
Lite$25/month$19/monthUnlimited email sends, email analytics, designer templates, segmentation, 1 seat; up to 25,000 subscribers
Pro$28/month$25/monthAdds unlimited workflows, advanced analytics and reporting, the option to hide the Flodesk footer, 2 seats
Everything$54/month$49/monthAdds unlimited checkouts, sales pages and funnels, subscriptions and payment plans, abandoned cart automations, 3 seats
Free trial$0 for 14 days-Sending included, capped at 500 recipients a day; no credit card

From Flodesk's pricing page and Official Information page, checked 28 October 2026. Prices are USD per month for up to 1,000 active subscribers and rise with list size. Flodesk shows 1 workflow on Lite and 1 checkout on Pro; the plan cards call both limited-time bonuses while the pricing FAQ lists them as plan limits, so confirm at checkout. Members who subscribed before 2 December 2025 keep their earlier flat-rate plan.

How Flodesk pricing grows with your list

Active subscribersLite (monthly / annual)Pro (monthly / annual)Everything (monthly / annual)
1,000$25 / $19$28 / $25$54 / $49
2,500$32 / $29$39 / $35$87 / $79
5,000$52 / $48$59 / $54$107 / $99
10,000$72 / $66$79 / $72$137 / $126
25,000$162 / $149$169 / $155$257 / $236

From Flodesk's pricing page, checked 28 October 2026. Each cell shows the price per month on monthly billing, then per month when billed annually. Lite stops at 25,000 subscribers; Pro and Everything continue to 255,000, and above that Flodesk bills custom. Active and soft-bounced subscribers count.

Frequently Asked Questions

What is Flodesk?

Flodesk is an email marketing platform for small businesses, creators and coaches. It combines an email builder with designer templates, signup forms, landing pages, workflow automations and a built-in checkout. The company was founded in 2019, is based in San Francisco and says it has taken no outside funding.

How much does Flodesk cost?

Flodesk prices by active subscribers. At 1,000 subscribers, Lite costs $25 a month billed monthly or $19 a month billed annually, Pro costs $28 or $25, and Everything costs $54 or $49. A 5,000-subscriber list costs $52, $59 and $107 a month on monthly billing. The Free plan is $0 (checked 28 October 2026).

Is Flodesk free?

Partly. The Free plan includes unlimited forms, landing pages and link-in-bio pages with no subscriber limit, but it cannot send email. Sending needs a paid plan or the 14-day free trial, which requires no credit card and caps sends at 500 recipients a day (checked 28 October 2026).

Does Flodesk still have a flat rate?

Not for new members. On 2 December 2025 Flodesk replaced its flat-rate model with subscriber-based tiers across the Free, Lite, Pro and Everything plans. Members who subscribed before that date keep their legacy plan and should contact support about changes (checked 28 October 2026).

Is Flodesk better than Mailchimp?

It depends on what you send. Flodesk positions itself on design-led emails with forms, workflows and checkout in one account, with plans from $25 a month for 1,000 subscribers. Mailchimp's pricing page lists a Free plan for up to 250 contacts and 500 sends a month, plus Essentials, Standard and Premium plans. If you need a free plan that sends email, Mailchimp lists one and Flodesk does not (checked 28 October 2026).

How does Flodesk count subscribers, and what happens when my list outgrows my plan?

Active and soft-bounced subscribers count toward your tier. Unsubscribed, hard-bounced, spam-reported, cleaned and archived contacts do not. Flodesk upgrades your tier automatically when the active count passes the current tier's limit, with notices at 90%, 95% and 100% of the limit. On monthly plans, the change applies at the next billing date; on annual plans upgrades are prorated monthly. Lite accounts that pass 25,000 subscribers move to Pro. Refunds for an auto-upgrade are possible within 30 days if cleaning the list returns you to the previous tier (checked 28 October 2026).

What is better than Flodesk?

It depends on what you need. If you need a free plan that sends email, MailerLite's pricing page lists a Free plan for up to 250 subscribers with 2,500 monthly emails and email campaigns, and Mailchimp's pricing page lists one for up to 250 contacts; Flodesk's Free plan cannot send email. If you want Flodesk's design-led builder with forms, workflows and checkout in one account, its paid plans start at $25 a month billed monthly ($19 billed annually) for 1,000 subscribers. Flodesk says it is not designed for large enterprises, has no multi-channel suites such as SMS or WhatsApp and is not a full CRM. This page also links ConvertKit and Klaviyo as alternatives but does not compare their prices (checked 28 October 2026).

Does Flodesk have a discount code?

This page does not list or verify discount or coupon codes. The published ways to pay less are annual billing and a clean list. At 1,000 subscribers, annual billing is $19 a month for Lite, $25 for Pro and $49 for Everything, against $25, $28 and $54 billed monthly. Active and soft-bounced subscribers count toward your tier, and cleaning the list can bring the tier back down. Flodesk's help center says it does not offer additional nonprofit-specific discounts on paid plans (checked 28 October 2026).

Flodesk alternatives

Other email marketing tools from our reviews:

Conversion Gems independently reviews every tool.

Tags

#EmailMarketing#Newsletters#Creators