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Reviewed · Updated 2026-06-21

folk

A relationship-first CRM that combines AI sales assistants, one-click contact enrichment, and 6,000+ integrations to automate modern sales workflows.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Free Trial
Best for
Sales teams and relationship-driven professionals who want an AI-assisted CRM that reduces manual data entry and scales with their workflow
Category
CRM & Sales
The bottom line

A sleek, AI-enhanced CRM ideal for teams seeking efficient relationship management, though it lacks a free tier.

7.9
Our score
7.9 / 10
Conversion Gems editorial verdict
From $24/user/month (billed annually)
Features8/10
8 - Robust AI features and integrations enhance functionality.
Value7/10
7 - Competitive pricing, but lack of free tier may deter some users.
Ease of use9/10
9 - User-friendly interface and quick setup process.
Ecosystem8/10
8 - Over 5,000 integrations support diverse workflows.
Support7/10
7 - Dedicated support available on higher tiers; standard support sufficient for most users.

Community ratings

4.6/ 5 aggregate · across 1 source
G2
4.640+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

folk — a relationship-focused CRM designed to streamline contact management and sales workflows.

Our take

folk offers a modern CRM solution emphasizing AI-driven automation and seamless integrations. Notably, the platform does not provide a permanent free plan; after a 14-day free trial, a paid subscription is required. Pricing starts at $24 per user per month when billed annually, with higher tiers offering additional features and increased usage limits.

Why we rate it

folk's AI-driven features and extensive integrations provide significant value for teams focused on relationship management.

The catch

No permanent free plan; usage limits on lower-tier plans may require upgrades for growing teams.

Best for
Sales teams seeking AI-assisted CRM solutions
Professionals managing extensive contact networks
Organizations needing seamless integration with existing tools
Not good for
Businesses requiring a free CRM solution
Large enterprises needing advanced reporting and analytics
Teams with minimal reliance on AI features
Friction report
Time to value
Fast: Intuitive setup and AI features enable quick adoption.
Scale breakpoint
Usage limits on lower tiers may necessitate upgrades as team size and activity increase.
Walled garden
Moderate: Extensive integrations available, but core functionalities are within the platform.

Frequently Asked Questions

Alternatives

Step up

HubSpot CRM for advanced reporting and analytics.

Lighter alternative

Pipedrive for a more budget-friendly CRM option.

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Tags

#CRM#sales#AI productivity

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