Does Helium 10 have a free plan?

Helium 10 offers a free tier for its Chrome Extension that gives limited access to select tools, but full access to the platform requires a paid subscription. Paid plans are tiered by seller revenue and feature needs.

Which Helium 10 plan is best for new Amazon sellers?

The Platinum plan is designed for sellers in the earlier stages of growth, covering core product research, keyword research, and listing tools. More advanced capabilities like ad automation and inventory management unlock at the Diamond tier.

Does Helium 10 support marketplaces other than Amazon?

Yes. Beyond Amazon, Helium 10 supports Walmart Marketplace and TikTok Shop, making it useful for sellers expanding to multiple e-commerce channels.

What does Helium 10's AI Listing Builder do?

The AI Listing Builder generates Amazon product listing copy — titles, bullet points, and descriptions — using keyword research data pulled directly from Helium 10's own tools, so the content is optimized for search visibility from the start.

Is Helium 10 suitable for agencies managing multiple seller accounts?

Yes. Higher-tier plans support multiple user logins and multiple connected seller accounts, and the Enterprise plan can be customized for agencies or brands managing a large number of accounts with dedicated support and coaching.

Reviewed · Updated 2026-06-21

Helium 10

All-in-one Amazon seller platform with AI-powered tools for product research, keyword optimization, listing building, and ad management.

Reviewed by the Conversion Gems editorial team · 2026-06-21

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Pricing

Freemium

Best for

Amazon FBA and FBM sellers who want a single platform to research products, optimize listings, manage operations, and run ads

Community ratings

2.7/ 5 aggregate · across 2 sources

4.1180+ reviews

Trustpilot

2.3700+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Helium 10 — a comprehensive suite of tools for Amazon, Walmart, and TikTok Shop sellers.

Our take

Helium 10 offers an extensive array of features covering product research, keyword optimization, listing creation, inventory management, and advertising automation. While the platform provides a free Chrome Extension, full access to its robust toolset requires a paid subscription. Notably, advanced functionalities like ad automation and inventory management are available in higher-tier plans. Additionally, a 2% fee applies to ad spend managed through its Adtomic tool, which may not be immediately apparent.

Why we rate it

Helium 10's comprehensive toolset and AI-driven features provide significant value for sellers looking to optimize and scale their e-commerce operations.

The catch

Full feature access requires higher-tier plans, and there's a 2% fee on managed ad spend.

Best for

Established Amazon FBA and FBM sellers

Sellers expanding to Walmart and TikTok Shop

E-commerce businesses seeking integrated tools for scaling

Not good for

Brand-new sellers overwhelmed by extensive features

Sellers with minimal advertising budgets

Those seeking a completely free solution

Friction report

Time to value

Moderate: Initial setup and learning curve due to the breadth of tools.

Scale breakpoint

High-tier plan costs and ad spend fees may become significant as operations scale.

Walled garden

Moderate: While integrations exist, the platform encourages use of its comprehensive in-house tools.

Frequently Asked Questions

Alternatives

Step up

Enterprise plan for large-scale operations.

Lighter alternative

Jungle Scout for more streamlined product research.

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