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Reviewed · Updated 2026-06-19

iAuto

Delivers AI-powered vehicle diagnostics, automation, and fleet management solutions.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Free Trial
Best for
Auto dealers
Category
CRM & Sales
The bottom line

A compact dealer management suite for smaller dealerships that want CRM, inventory, and a web presence in one flat-rate subscription.

6.2
Our score
6.2 / 10
Conversion Gems editorial verdict
From $60/mo (free trial, no credit card)
Features6/10
6 - covers CRM, inventory, website, and reporting for core dealer needs; lacks advanced F&I, multi-rooftop, or deep DMS integrations.
Value7/10
7 - ~$60/mo flat rate is competitive for an all-in-one DMS at SMB dealer scale; value drops for larger operations with no higher tier.
Ease of use7/10
7 - SaaS delivery and no-card free trial lower the barrier; data migration from existing systems adds friction.
Ecosystem5/10
5 - integration depth with major DMS, accounting, or third-party data feeds is not well-documented publicly.
Support5/10
5 - support details are not prominently published; thin public review volume makes quality hard to assess.
What it really is

iAuto — dealer management software combining CRM, inventory, and website tools for auto dealerships.

Our take

iAuto is an all-in-one dealer management platform purpose-built for franchised and independent car dealerships. It integrates inventory tracking, CRM (lead and follow-up management), website management, and sales reporting in a single SaaS product. The DB lists price_tier as free_trial, which is misleading — iAuto is a paid subscription with a no-credit-card free trial, not a freemium tool. The $60/mo starting price aligns with third-party review data.

Why we rate it

iAuto punches above its price point for smaller dealers: inventory, leads, and a dealer website for ~$60/mo with no long-term lock-in signal and a no-card trial de-risks adoption.

The catch

Limited tier flexibility — a single plan means you pay for everything even if you only need part of the feature set, and enterprise or multi-location pricing is opaque.

Best for
Independent and small franchise dealerships managing under ~100 vehicles
Dealers consolidating CRM, inventory, and website into one tool
Budget-conscious operators who want a flat-rate DMS without per-seat complexity
Not good for
Large multi-rooftop dealer groups needing enterprise DMS scalability
Dealerships requiring deep DMS integrations (Reynolds & Reynolds, CDK) out of the box
Buyers needing verified post-2025 user reviews — review volume is thin
Friction report
Time to value
Moderate: free trial requires setup of inventory and CRM data; expect a few days before workflows are production-ready.
Scale breakpoint
Single flat plan shows strain at multi-location or high-volume inventory (100+ vehicles); no published enterprise tier.
Walled garden
Moderate: inventory and customer data live inside iAuto's SaaS; export options are not prominently documented.

A look inside

iAuto product screenshot

Frequently Asked Questions

Alternatives

Step up

DealerSocket or VinSolutions for enterprise-grade multi-rooftop DMS with deep OEM integrations.

Lighter alternative

Frazer or AutoManager for bare-bones, low-cost dealer inventory and reporting without CRM complexity.

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Tags

#Automotive#CRM

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