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Reviewed · Updated 2026-06-19

iclinic

Provides a cloud-based platform for managing patient records, appointments, and clinic operations.

Reviewed by the Conversion Gems editorial team ·
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Pricing
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Best for
Healthcare providers
Category
CRM & Sales
The bottom line

A well-rounded, Brazil-focused cloud EMR and clinic management platform — the practical default for private practices and multi-specialty clinics in Brazil.

7.2
Our score
7.2 / 10
Conversion Gems editorial verdict
From R$99/mo per professional
Features7/10
7 - full EMR, billing, telemedicine, and marketing suite; depth is strong for Brazil but feature set is country-specific.
Value7/10
7 - competitive BRL entry pricing with no lock-in; per-professional model is fair for small practices.
Ease of use8/10
8 - consistently praised for intuitive onboarding and daily workflow; 4.6/5 ease-of-use rating on Capterra.
Ecosystem6/10
6 - solid native integrations (WhatsApp, SMS, TISS billing) but limited third-party or international connector ecosystem.
Support8/10
8 - 24/7 support available, 4.7/5 customer service on Capterra, responsive to practice-level queries.

Community ratings

4.8/ 5 aggregate · across 1 source
Capterra
4.820+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

iClinic (Afya iClinic) — cloud EMR and practice management software for Brazilian clinics.

Our take

Afya-owned medical practice management platform built for Brazilian clinics, covering EMR, scheduling, billing, telemedicine, and patient communication in one LGPD-compliant cloud product. The DB misclassifies it as 'CRM & Sales' and lists $49/mo USD — both are incorrect: it is healthcare/EMR software priced in BRL starting at R$99/mo per professional (~$18 USD at current rates). Highly rated for ease of use and responsive support.

Why we rate it

4.8/5 on Capterra across 22 reviews with near-universal praise for ease of use (4.6/5) and customer service (4.7/5). No-contract monthly billing and a free trial keep adoption risk low for small practices.

The catch

Brazil-only product with a Portuguese-only UI, BRL pricing, and Brazil-specific TISS insurance standards; no offline or on-premise mode; mobile app has usability gaps; telemedicine features lag behind dedicated platforms.

Best for
Brazilian independent physicians and specialist clinics
Practices needing EMR, billing, and scheduling in one cloud tool
Small-to-mid clinics wanting automated WhatsApp and email patient reminders
Not good for
Clinics outside Brazil (UI and compliance features are Brazil-specific)
Large hospital systems needing enterprise HIS or HL7/FHIR integrations
Practices requiring offline access or on-premise deployment
Friction report
Time to value
Fast: free trial signup to a configured calendar and first patient record takes under an hour.
Scale breakpoint
Per-professional pricing scales linearly — cost climbs for larger group practices without an enterprise negotiation.
Walled garden
Moderate: patient data exports exist, but clinical workflows and prescription history are firmly in-platform.

A look inside

iclinic product screenshot

Frequently Asked Questions

Alternatives

Step up

Tasy (Philips) or TOTVS Saude for full hospital information system needs at enterprise scale.

Lighter alternative

Doctoralia for scheduling-only clinics that do not need billing or a full EMR.

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Tags

#Healthcare#ClinicManagement

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