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Reviewed · Updated 2026-10-03

Retool

Low-code platform for building internal apps, workflows and AI agents on your own databases and APIs, for engineering and operations teams.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Freemium
Best for
Internal tools on live data
Category
Developer & Technical

Retool is a platform for building internal apps, workflows and AI agents on top of your own databases and APIs, in its cloud or self-hosted. The Free plan covers up to 5 users. Team costs $10 per builder and $5 per internal user a month, and Business $50 and $15, both billed yearly.

The bottom line

A top choice for internal tools on real company data. Count your builders and users before you pick a plan.

7.7
Our score
7.7 / 10
Conversion Gems editorial verdict
Free; Team from $10/builder/mo (billed yearly)
Features9/10
9 - apps, workflows, AI agents, mobile apps, a built-in PostgreSQL database and self-hosting in one platform.
Value7/10
7 - a usable free plan for 5 users and $10/$5 Team seats, but Business at $50/$15 per seat adds up.
Ease of use6/10
6 - the AI builder speeds up the first app, but connecting data, permissions and code needs technical skill.
Ecosystem9/10
9 - connects to databases and APIs, embeds apps, offers mobile and self-hosting options.
Support7/10
7 - detailed documentation and how-to guides at docs.retool.com; we did not verify live support levels by plan.
What it really is

A platform for building internal apps, workflows and agents on your own databases and APIs, in the cloud or self-hosted.

Our take

Retool is built for teams whose bottleneck is internal software: admin screens, review queues, dashboards. It connects to live data under existing permissions and adds workflows, agents and mobile apps in the same place. The pricing needs a careful read: seats are split into builders, internal users and external users, and workflow runs and AI credits have monthly caps.

Why we rate it

It covers apps, workflows, agents and mobile on live company data, with a real free plan and self-hosting.

The catch

Seat-based pricing grows with every builder and user, and quotas on workflow runs and AI credits can add charges.

Best for
Engineering teams with an internal tools backlog
Ops teams working on production databases
Companies that must self-host
Not good for
Customer-facing consumer apps
Non-technical solo users wanting a template site
Friction report
Time to value
Moderate: connecting data sources and permissions takes setup, but the AI builder gives a starting app quickly.
Scale breakpoint
5 users on Free; external users and audit logs need Business; air-gapped hosting needs Enterprise.
Walled garden
Low to moderate: apps run on your own data sources and can be self-hosted, but app logic lives in Retool.

Retool pricing

PlanPer builderPer internal userWorkflow runsAI credits
Free$0$0 (up to 5 users)500/month250/month
Team$10/mo$5/mo5,000/month1,000/month
Business$50/mo$15/mo5,000/month3,000/month
EnterpriseCustomCustomCustom10,000/month

From Retool's pricing page, checked 3 October 2026. Paid prices are billed annually; annual billing saves 20% versus monthly. Extra workflow runs cost $75 per 5,000 a month. AI credits do not roll over.

Retool external user pricing (Business)

External usersPrice per user
0 to 50Free
51 to 250$8/month
251 to 500$6/month
Over 500$4/month

From Retool's pricing page, checked 3 October 2026. External users are partners or clients outside your organization.

Frequently Asked Questions

Retool alternatives

Other app builders from our reviews:

DronaHQ: Low-code platform for internal apps, AI agents and workflow automations.
Bubble: Visual builder for full web applications, aimed at customer-facing products.
Windmill: Low-code platform centered on scripts and business workflow automation.
Softr: No-code builder for client portals and simple internal apps.
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Tags

#Retool#LowCode#InternalTools

Conversion Gems independently reviews every tool. We may earn a commission if you sign up through our links — it never affects our verdict or ranking.