Is there a free plan or trial for Scrunch?

Scrunch offers a 7-day free trial of its Starter plan with no credit card required, giving you full access to core monitoring and auditing features. There is no permanent free tier after the trial period ends.

What pricing plans does Scrunch offer?

Scrunch has three tiers: a Starter plan, a Growth plan, and an Enterprise plan with custom pricing. Annual billing unlocks a significant discount equivalent to roughly two free months. Agency-specific plans are also available.

Which AI platforms does Scrunch monitor?

Scrunch tracks brand visibility, citations, and sentiment across the major generative AI answer engines including ChatGPT, Google Gemini, Perplexity, Anthropic's Claude, and Microsoft Copilot — all from one dashboard.

Does Scrunch replace traditional SEO tools?

No — Scrunch is designed to complement existing SEO tools. Traditional SEO tools manage Google keyword rankings; Scrunch handles the entirely different system of AI-generated answers, prompt-based discovery, and LLM citation patterns.

What is the Agent Experience Platform (AXP) and how does it work?

AXP is Scrunch's content delivery layer. It detects AI crawlers at the network edge and serves them lightweight, AI-optimized versions of your web pages — stripped of visual noise so LLMs can parse your content faster and more accurately — while leaving the human-facing site completely unchanged.

Reviewed · Updated 2026-06-21

Scrunch

AI search visibility platform that tracks, audits, and optimizes how your brand appears across ChatGPT, Gemini, Perplexity, Claude, and Copilot.

Reviewed by the Conversion Gems editorial team · 2026-06-21

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Pricing

Free Trial

Best for

Marketing teams and SEO professionals who need to track and grow their brand's presence in AI-generated search answers

Community ratings

4.6/ 5 aggregate · across 1 source

4.670+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Scrunch — an AI search visibility platform that monitors and optimizes brand presence across major AI search engines.

Our take

Scrunch offers a comprehensive solution for brands aiming to enhance their visibility in AI-generated search results. While the platform provides robust monitoring and optimization tools, its pricing may be a consideration for smaller teams or individual users.

Why we rate it

Scrunch's unique AXP and comprehensive monitoring across multiple AI platforms make it a valuable asset for enterprises.

The catch

Higher entry cost may deter smaller teams or individual users.

Best for

Enterprises seeking AI search optimization

Marketing teams focused on AI visibility

SEO professionals targeting AI-generated content

Not good for

Freelancers due to cost

Small businesses with limited budgets

Users seeking a permanent free tier

Friction report

Time to value

Moderate: Initial setup required to tailor monitoring and optimization.

Scale breakpoint

Cost scalability may become a concern for rapidly growing teams.

Walled garden

Low: Integrations available, but core functionalities are within the platform.

Frequently Asked Questions

Alternatives

Step up

Enterprise plan for expanded features and support.

Lighter alternative

Consider alternative AI visibility tools with lower entry costs.

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