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Reviewed · Updated 2026-06-21

Twenty

The #1 open-source CRM built as a flexible, AI-ready alternative to Salesforce — self-host free or run on managed cloud.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Freemium
Best for
Startups, entrepreneurs, and technical teams who want full data ownership and a CRM they can customise without vendor lock-in
Category
CRM & Sales
The bottom line

A versatile CRM for teams seeking customization and AI integration without vendor lock-in.

7.7
Our score
7.7 / 10
Conversion Gems editorial verdict
Free self-host; paid cloud plans from $9/user/month
Features8/10
8 - Comprehensive customization and AI features.
Value9/10
9 - Competitive pricing for both self-hosted and cloud options.
Ease of use7/10
7 - Managed cloud is user-friendly; self-hosting requires technical knowledge.
Ecosystem6/10
6 - Growing ecosystem; some integrations still maturing.
Support7/10
7 - Standard support with priority options in higher tiers.
What it really is

Twenty — an open-source CRM offering self-hosted and managed cloud options.

Our take

Twenty is a flexible CRM solution that allows teams to self-host for full data control or opt for managed cloud services. It provides extensive customization through custom objects, fields, and workflows, and integrates AI capabilities compatible with assistants like Claude and ChatGPT. The platform offers a modern developer experience with REST/GraphQL APIs and a TypeScript apps framework. While self-hosting requires technical expertise, the managed cloud plans are competitively priced, starting at $9 per user per month.

Best for
Technical teams seeking customizable CRM solutions
Organizations requiring AI integration in CRM
Businesses prioritizing data ownership through self-hosting
Not good for
Non-technical teams without infrastructure support
Organizations needing extensive third-party integrations
Businesses preferring fully managed, out-of-the-box CRM solutions
Friction report
Time to value
Moderate: Managed cloud setup is quick; self-hosting requires technical setup.
Scale breakpoint
Self-hosting may become complex as user base grows.
Walled garden
Low: Open-source nature allows extensive customization and integration.

Frequently Asked Questions

Alternatives

Step up

Salesforce for extensive third-party integrations.

Lighter alternative

HubSpot for a more out-of-the-box solution.

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Tags

#crm#open-source#sales

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