Productivity & Business · Scheduling & Booking

Vagaro

Vagaro is booking and business software for salons, spas and fitness studios, with a client booking app; one calendar is listed at $30 a month (US).

Our take: The base price is easy to read: one bookable calendar costs $30 a month, each extra adds $10 up to seven, and an exclusive lower rate applies for the first 6 months.

Best forSalon and spa booking + POS

ReviewedNov 2026Free Trial

7.35 criteria · see breakdown

Try Vagaro$30/mo for 1 calendar (US); $23.99 first 6 months

Vagaro sells business management software to salons, spas, barbershops, fitness studios and other appointment-based businesses, with online booking, a calendar, point of sale, payroll, inventory and marketing. The customer marketplace and app are separate from the business plan. On Vagaro's US pricing page one bookable calendar is $30 a month and each extra calendar adds $10, up to $90 at seven, with those prices shown struck through beside an exclusive rate of $23.99 to $83.99 for the first 6 months, and Vagaro offers a 30-day free trial (read 3 November 2026). Text marketing, forms, MySite, the branded app, payroll and card processing are priced separately.

The bottom line

Booking and payments software for appointment businesses with a published per-calendar price from $30 a month (US), where add-ons and card processing are billed on top.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isBusiness software for salons, spas, fitness studios and other appointment-based businesses, with online booking, point of sale and card processing, payroll, inventory and marketing, plus a separate customer marketplace and booking app.

Our takeThe base price is easy to read: one bookable calendar costs $30 a month, each extra adds $10 up to seven, and an exclusive lower rate applies for the first 6 months.

The monthly bill then depends on the add-ons you switch on and on card processing, which Vagaro prices separately, so total the features you need before comparing it with other tools.

Why we rate itPrices, add-ons and processing fees are published in US dollars and 18 items are included with every plan, but add-ons, card processing and a 12-month term on the free reader add cost and conditions, and the pricing page does not state the price after the first 6 months.

The catchThe $23.99 rate lasts 6 months; text marketing, forms, MySite, the branded app, payroll and integrations cost extra; the free card reader needs 12 months of processing or a $150 fee; and a cancelled subscription gets no refund of fees already paid for the period.

Best / not good for

Best for

Salons, spas and studios that book by individual staff calendar
Businesses that want booking and card payments in one system
Solo practitioners who can price a single calendar

Not good for

Businesses that need a free plan
Buyers who want one all-in monthly price with marketing and payroll included
Multi-location businesses that want a flat published price

Trade-offs

Friction report

Trade-offs to know before signing up.

Time to value
Vagaro says setup can take as little as 15 minutes and a data transfer from another system typically takes 1 to 2 business days; the free trial lasts 30 days.
Scale breakpoint
At one location the price stops rising at seven calendars ($90 a month); multi-location businesses use a separate a la carte tab and Contact Sales.
Walled garden
Card payments are described as Vagaro credit card processing through Vagaro Merchant Services, and the pages read do not say whether another processor can be used; text marketing, the branded app and QuickBooks and Xero integrations are separate paid add-ons.

Still a fit?

If none of these block you, try it on the official site.

Try Vagaro

Vagaro business plan by number of bookable calendars, one location (US dollars per month)

Bookable calendars	Price shown struck through	Exclusive rate, first 6 months
1 (Just Me)	$30.00	$23.99
2	$40.00	$33.99
3	$50.00	$43.99
4	$60.00	$53.99
5	$70.00	$63.99
6	$80.00	$73.99
7 or more	$90.00	$83.99

From Vagaro's pricing page (vagaro.com/pro/pricing), One Location tab, read in a browser and with a US-located request on 3 November 2026; the US-located read confirmed the one-calendar view and the browser, which was served Vagaro's US pricing page, showed every calendar count. Vagaro labels the lower figure an exclusive rate for the first 6 months and shows the higher figure struck through; its page does not say in words what the price is after month six. Vagaro's FAQ says a bookable calendar is one for an individual who performs services and needs their own schedule, not admin staff such as the front desk, that each extra calendar license costs $10 (US) up to seven, and that after seven more employees can be added at no extra cost. The page says Cancel anytime with no cancellation fees and adds that exclusions apply. Multi-location businesses have a separate tab with a la carte pricing and Contact Sales. Prices outside the US may differ.

Vagaro add-ons priced separately (US dollars per month)

Add-on	Price Vagaro shows
Text marketing	Starting at $20 a month
Email marketing	Free to start; 1,000 free emails a month are listed as included with every plan
Forms	$10 a month
Online shopping cart	$10 a month
Vagaro MySite (booking website)	$20 a month
Branded app	$100 a month
Payroll	$34 a month plus $5 per employee
Check-in app	$10 a month
Live stream	$10 a month
Vagaro Drive	Starting at $10 a month
QuickBooks integration	$10 a month
Xero integration	$30 a month
Data Lake	$40 a month
Fill My Books	Fees apply (amount not shown)

From the same Vagaro pricing page, read on 3 November 2026 (the add-on list was returned by the US-located read and found in the page data in the browser). Vagaro says its 30-day free trial includes all features except email marketing, text marketing and the branded app. The page lists 18 items as included with every plan, among them payments, calendar and resource management, memberships, packages and gift certificates, advanced reporting, SOAP notes, inventory tracking, invoices, unlimited notifications and reminders and a free Vagaro Marketplace listing.

Vagaro Merchant Services (card processing) in the US

Item	What Vagaro states
Small merchants (under $4,000 a month): swipe, dip or tap	2.6% + $0.10 per transaction
Small merchants: keyed-in payments	3.5% + $0.19 per keyed-in transaction
Small merchants: Tap to Phone	2.6% + $0.16 per tap
Large merchants (over $4,000 a month): swipe, dip or tap	2.29% + $0.19 per transaction
Large merchants: keyed-in payments and Tap to Phone	3.5% + $0.19 per keyed-in transaction; 2.29% + $0.25 per tap; a $10 monthly subscription applies to large merchants
Other fees listed	Mastercard location fee $1.25 a month; FANF fee, variable; Buy Now, Pay Later 6% + $0.30 per transaction charged to the business; first chargeback $7.50
Free card reader	Pricing page: one EMV reader on approval; process for at least 12 months after activation or pay a $150 early cancellation fee. Participation Agreement: a $10 monthly rental fee for eligible small merchants, waived in months with at least $1,000 in card transactions

From Vagaro's help article United States - Credit Card Processing Rates and Fees, the pricing page footnote and Vagaro's Customer Participation Agreement (Last Updated/Effective Jul 29, 2026), read on 3 November 2026. Vagaro's footer says Vagaro Merchant Services is a registered ISO of PNC Bank, N.A. The help article says Vagaro does not allow passing credit card processing fees on to the customer and that processing rates differ by country.

Which Vagaro is which

Name	What it is	Sign-in route Vagaro gives
Vagaro Pro (business software)	Booking, calendar, point of sale, payroll, inventory and marketing for a business and its staff; the Vagaro Pro app is required to reach a business account on a phone or tablet	Business or employee account: the Vagaro Pro app or vagaro.com; the Log In link on the pricing page is https://www.vagaro.com/pro-login
Vagaro (customer app and marketplace)	Where clients find, book and pay for services at Vagaro businesses; a customer account is needed to book	Customer account: the Vagaro app or vagaro.com
Vagaro Merchant Services	The card processing service a business can use inside its Vagaro account	Merchant account settings inside the business's Vagaro account

From Vagaro's help article Log In to Your Vagaro Account, its pricing page and its processing articles, read on 3 November 2026. Vagaro says email verification is required for all accounts and that a customer who has booked with a Vagaro business may already have an account. The Vagaro User Agreement (Last Updated/Effective Sep 3, 2025) names Vagaro, Inc. as the provider. Conversion Gems is a review site and cannot sign anyone in.

Frequently Asked Questions

What is Vagaro used for?

Vagaro is used by salons, spas, fitness studios and other service businesses to book appointments, take payments, manage staff, run payroll, track inventory and market to clients, according to Vagaro's About page. Clients use the separate Vagaro app and marketplace to find, book and pay for services at those businesses. Vagaro, Inc. is a private company founded in 2009 and based in Pleasanton, California, and says more than 100,000 businesses in the United States, Canada, the United Kingdom and Australia use it.

How much does Vagaro cost per month?

On Vagaro's US pricing page one bookable calendar is $30 a month, rising by $10 for each extra calendar to $90 at seven or more, with those prices shown struck through beside an exclusive rate of $23.99 to $83.99 for the first 6 months. Text marketing, forms, MySite, the branded app, payroll and other add-ons are priced separately, and card processing has its own rates, for example 2.6% + $0.10 per in-person transaction for small merchants. Vagaro's page says Cancel anytime with no cancellation fees and adds that exclusions apply (checked 3 November 2026).

Is Vagaro free?

No: Vagaro's pricing page shows paid plans and no free plan, but it offers a 30-day free trial. Vagaro says the trial includes all features except email marketing, text marketing and the branded app. A free listing on the Vagaro Marketplace comes with every plan, and Vagaro says there are no fees for getting booked through the Marketplace (checked 3 November 2026).

Is Vagaro legit?

Vagaro, Inc. is a private company based in Pleasanton, California, that publishes its terms, prices and fees, and Conversion Gems gives no verdict beyond those facts. Vagaro's pages say it was founded in 2009 by Fred Helou, who is CEO, and reached a $1 billion valuation in a 2021 round led by FTV Capital, and its footer says Vagaro Merchant Services is a registered ISO of PNC Bank, N.A. Its pricing page and help center publish the card processing fees and a $150 early cancellation fee on the free card reader. Third-party review sites and forum posts were not used.

What is the Vagaro charge on my card statement?

Conversion Gems found no Vagaro page that states the exact wording of a card statement line, so it cannot say what yours means. Vagaro's help center says a business that takes cards through Vagaro Merchant Services can edit the doing-business-as name shown on its customers' statements, so a charge may carry that business's name. If you cannot match it to a business you visited, Vagaro lists support at (925) 464-1932 ext. 2 and support@vagaro.com.

How do I log in to Vagaro?

Vagaro's help article says a customer account, used to book appointments, logs in through the Vagaro app or at vagaro.com, while a business or employee account logs in through the Vagaro Pro app or at vagaro.com, and the Log In link on Vagaro's pricing page goes to https://www.vagaro.com/pro-login. Conversion Gems read those pages and did not sign in; the pro-login page itself showed blank in the browser used for this check.