WPML is a paid WordPress plugin that makes a site multilingual, translating pages, menus, theme text and WooCommerce products by hand, by translators or with AI. It suits WordPress site owners and agencies. Plans cost EUR 39, EUR 99 or EUR 199 a year, with a 30-day money-back guarantee and no free version of the core plugin.
The bottom line
Mature WordPress translation plugin; most business sites need the EUR 99 CMS plan.
7.8
Our score
7.8 / 10
Conversion Gems editorial verdict
EUR 39/yr (Blog); EUR 99/yr (CMS)
Features8/10
8 - content, string, menu and WooCommerce translation, AI engine, SEO URL options and translation management on CMS and up.
Value8/10
8 - EUR 99 a year covers three sites and 22,500 AI words; the EUR 39 plan is cheap but cut down.
Ease of use7/10
7 - five-step setup with a wizard, but site keys, engines and translation modes take some learning.
Ecosystem8/10
8 - works with WooCommerce, Elementor, Divi, WPBakery, ACF, Yoast and Gravity Forms, plus outside translation services.
Support8/10
8 - documentation plus support in 14 languages, 24/7, while the account is active.
What it really is
A paid WordPress plugin, sold as a yearly account, that turns one WordPress install into a multilingual site.
Our take
If your site runs on WordPress and needs real translated pages rather than a browser-style overlay, WPML covers the job, including WooCommerce and the big page builders. Budget for the CMS plan: the Blog plan is cheap because it leaves out page builders, string translation and store support. Leave auto-renewal on unless you are happy running an un-updated plugin.
Why we rate it
Covers content, strings, menus, WooCommerce and SEO URLs in one plugin with wide theme and builder compatibility.
The catch
No free core plugin, the Blog plan is heavily cut down, and a lapsed account means no updates or support.
Best for
WooCommerce stores selling in several languages
Agencies building multilingual client sites
Sites built with Elementor, Divi or WPBakery
Not good for
Non-WordPress sites
Owners who want a free translation plugin
Friction report
Time to value
Install the OTGS Installer, register a site key and run the setup wizard; the guide lists five steps.
Scale breakpoint
Past three production sites you move from CMS to the Agency plan; heavy AI translation uses up the included words.
Walled garden
Medium: translations are stored as WordPress content, but switching plugins later means migrating them.
WPML plans and prices
Plan
Price
Sites
AI translation included
Multilingual Blog
EUR 39 a year
1 production, 3 development
None
Multilingual CMS
EUR 99 a year
3 production, 9 development
22,500 words
Multilingual Agency
EUR 199 a year
Unlimited
45,000 words
From WPML's pricing page, checked 4 October 2026. Prices were shown in euros and include a year of support and updates; accounts renew automatically by default.
What the Blog plan leaves out
Feature
Blog
CMS and Agency
Page builder support (Elementor, Divi, WPBakery)
No
Yes
E-commerce (WooCommerce) support
No
Yes
String Translation
No
Yes
Menu translation
No
Yes
Translation Management
No
Yes
Advanced Translation Editor
No
Yes
From WPML's plan comparison, checked 4 October 2026.
Frequently Asked Questions
Paid. WPML sells three yearly plans: Multilingual Blog at EUR 39, Multilingual CMS at EUR 99 and Multilingual Agency at EUR 199, each with a 30-day money-back guarantee (checked 4 October 2026). Only the WooCommerce add-on is free on WordPress.org, and translating products with it still needs the CMS or Agency plan.
EUR 39 a year for one site on Multilingual Blog, EUR 99 for three sites on Multilingual CMS and EUR 199 for unlimited sites on Multilingual Agency. The purchase page shows prices in euros (checked 4 October 2026).
Accounts renew automatically by default. If yours expires, WPML keeps running on sites already registered, but you stop getting updates and support, and you cannot register it on a new site or re-register a site whose URL changes.
Multilingual CMS or higher. The Blog plan does not include page builder support, e-commerce support, menu translation or String Translation.
Yes. WPML 5 uses its own Private Translation Cloud engine by default, and DeepL, Google and Microsoft can still be selected. The CMS plan includes 22,500 words of AI translation and Agency includes 45,000.
WPML stands for WordPress Multilingual. It is a plugin that adds languages to an existing WordPress site.
WPML alternatives
Other translation tools from our reviews:
Lokalise: Standalone localization platform for translating software and websites, built for teams with ongoing translation work.
DeepL: AI translation for text and documents; WPML can use it as one of its translation engines.
Smartling: AI translation platform with human language services and a translation proxy for websites, aimed at enterprise teams.
