FunnelKit (formerly WooFunnels) is a WordPress plugin suite that gives WooCommerce stores custom checkouts, one-click upsells, order bumps and email and SMS automations. A free Lite plugin is on WordPress.org. Paid bundles cost $129 to $599 a year at full price, with lower first-year introductory offers.
FunnelKit was called WooFunnels
FunnelKit's own announcement says WooFunnels was renamed FunnelKit, and its Autonami plugin became FunnelKit Automations, after Automattic said it reserves the word Woo as its trademark. Older tutorials and reviews may use the old names.
Checked October 4, 2026
The bottom line
A solid pick for WooCommerce stores that want upsells and email automation in one plugin suite; budget for the full renewal price.
7.3
Our score
7.3 / 10
Conversion Gems editorial verdict
Free Lite plugin; Basic $129/year
Features8/10
8 - custom checkouts, sliding cart, one-click upsells, order bumps, A/B tests and an email and SMS CRM across the plans.
Value7/10
7 - free Lite plugin and bundles from $129 a year, but renewals are at full price and upsells need the $299 Plus plan.
Ease of use7/10
7 - templates and page builder support make setup quick for WordPress users; still needs WooCommerce know-how.
Ecosystem7/10
7 - 60+ app integrations including Zapier and webhooks on higher plans, plus major WordPress page builders.
Support7/10
7 - docs, video tutorials and tiered standard, priority and premium support by plan.
What it really is
A WordPress and WooCommerce plugin suite for custom checkouts, upsells, order bumps and email or SMS automations.
Our take
FunnelKit keeps funnels, checkout and follow-up email inside WordPress, which suits WooCommerce stores that do not want a separate hosted funnel tool. Read the pricing page carefully: the big numbers are first-year offers and renewals cost the full price. Most stores that want upsells need at least Plus, and the automation CRM starts at Professional.
Why we rate it
It packs checkout customization, upsells and an email and SMS CRM into WordPress, with a free plugin to test first.
The catch
Renewals cost the full price, roughly double the first-year offer on most bundles.
Best for
WooCommerce stores adding upsells and order bumps
Stores that want email and SMS automation inside WordPress
Agencies managing many WooCommerce sites
Not good for
Stores not built on WordPress and WooCommerce
Sellers who want a hosted, all-in-one funnel platform
Friction report
Time to value
An hour or two: install the plugin, import a checkout template and set up your first upsell.
Scale breakpoint
Basic covers 1 site and lacks upsells; growing stores move to Plus or Professional, and agencies to the 30-site Elite plan.
Walled garden
Low: it runs on your own WordPress site and connects to Zapier and webhooks on Professional and above.
Unlimited funnels, upsells, order bumps, A/B tests
Professional
$399/year
$199.50
3
Email and SMS automations, CRM, broadcasts
Elite
$599/year
$299.50
30
Everything in Professional for more sites
Automations
$149/year
$99.50
1
Automations CRM only
Automations + Funnels
$399/year
$199.50
3
Automations plus checkout and funnels
From FunnelKit's pricing page and WordPress.org listing, checked 4 October 2026. First-year prices are an introductory offer; FunnelKit says all renewals are at full price.
Frequently Asked Questions
There is a free Lite plugin on WordPress.org with funnel pages, custom checkout pages, a checkout field editor and thank-you pages. One-click upsells, order bumps and A/B testing need a paid plan (checked 4 October 2026).
Regular yearly prices are Basic $129 (1 site), Plus $299 (2 sites), Professional $399 (3 sites) and Elite $599 (30 sites). The pricing page shows lower first-year introductory offers ($99.50 to $299.50), and FunnelKit says renewals are at full price (checked 4 October 2026).
Yes. WooFunnels was renamed FunnelKit, and its Autonami automation plugin became FunnelKit Automations, after Automattic said it reserves the word Woo as its trademark.
FunnelKit offers a 14-day money-back guarantee on paid plans, and you can change plans or cancel at any time.
The WordPress.org listing names Elementor, Divi, Oxygen, Gutenberg and Bricks, with other builders supported through shortcodes.
Conversion Gems is a review site. FunnelKit account and license management is at myaccount.funnelkit.com; the plugins themselves run inside your WordPress admin.
FunnelKit alternatives
Other ways to build WooCommerce and WordPress funnels:
CartFlows: A rival WooCommerce funnel and checkout plugin with a free version.
Thrive Themes: WordPress themes and plugins for landing pages and conversion-focused sites.
ClickFunnels: A hosted funnel builder for sellers who do not want to run WordPress.
WooCommerce: The WordPress store platform FunnelKit plugs into.
